NetBase

AUGUST 18, 2020

Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. And the pandemic forced brands to focus on efficiencies in every category. We’re guessing your brand can relate.

Tools 60

Tools Brands Ecommerce Social Media 60

Win the Customer

DECEMBER 25, 2019

The significant benefits of effectively engaging with customers on social channels make the investment worthwhile. “Social care” isn’t anything new, but providing effective multi-channel customer service that includes social care can be pose significant challenges for organizations big and small.

Customer Service 115

Customer Service Social Media Multi-Channel How To 115

Experience Investigators by 360Connext

NOVEMBER 20, 2014

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

C3Centricity

APRIL 3, 2019

WHO ARE OUR BRAND’S CUSTOMERS? See “ 13 Things your Boss Expects you to Know about your Customers” for further details on what you should already know about your customer. See “ 13 Things your Boss Expects you to Know about your Customers” for further details on what you should already know about your customer.

Marketing 192

Marketing How To Advertising Brands 192

CX Journey

DECEMBER 16, 2014

It appeared on the site on September 15, 2014. Want to know the secret to customer retention? Probably not so different from what keeps your customers coming back, too. I don''t think I''m going out on a limb here to say: "Customer retention is paramount to acquisition!" I''ll tell you, but first a story.

Customer Retention 209

Customer Retention Advertising Metrics Customers 209

Brandwatch CX

JANUARY 2, 2019

91% of retail brands use 2 or more social media channels. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. The internet has 4.2 billion users.

Social Media 111

Social Media Video Advertising Marketing 111

Grade.us

OCTOBER 31, 2017

The options your customers have is enormous. Some of your competitors are even willing to take a loss to win a customer. The typical approach many local advertisers take is to blanket their target audience with ads. But, why do these advertisers do this? If they're using the right advertising platform.

Advertising 39

Advertising Marketing Financial Video 39

Customer Bliss

JULY 11, 2017

This is his third time around in a tech customer experience role, previously having held similar jobs at DocuSign and Citrix. Catherine is committed to delivering world-class products and services that drive customer adoption, loyalty and business results. Episode Overview. Don’t necessarily just pitch the role.

Leadership 0

Leadership Customer Experience Report Innovation 0

Comm100

JANUARY 14, 2016

Consequently, as newer technologies enable more ease in performing business transactions, consumers will have higher expectations when it comes to customer service and sales support. In recent years, consumers have placed greater importance on the quality of customer service than on the price and quality of products alone.

Omni-Channel 0

Omni-Channel Trends Self Service Customer Service 0

Comm100

NOVEMBER 3, 2016

You’ve probably noticed that customers hate waiting, whether it’s in person, online or on the phone. While it’s great if it can translate to an increase in revenue, long customer wait times can sabotage the potential holiday gains. Use these 5 tips to help keep wait times short for your customers this upcoming winter.

Wait Times 100

Wait Times Self Service Advertising Entertainment 100

Comm100

NOVEMBER 27, 2017

s apology (or non-apology ) for sexual assault; brands in every industry are learning that the apology letter is an extremely difficult art form to master. What is it about the apology that can bring some of the biggest brands and names to their knees, or resurrect brands that seemed as good as gone? rawpixel.com.

Social Media 290

Social Media Video Effort Score Brands 290

Win the Customer

JANUARY 28, 2015

The telephone has been proven to be the most basic and core tool for any organization to truly understand its customers and effectively serve them. I recently attended the Association of National Advertisers’ 2014 Masters of Marketing Conference, alongside some 2,800 other marketers and vendors.

Customer Service 52

Customer Service Call Center Conference Advertising 52

Customer Bliss

MARCH 8, 2016

Ever since social media became a force, the idea of ‘social media love’ — getting positive feedback from clients and customers and fans, essentially — has been something that many brands aim for in the social space. In a customer-obsessed organization, however, the concepts need to be much different.

Social Media 90

Social Media Customer Experience Case Study Culture 90

inmoment

JUNE 1, 2020

In the wake of COVID-19, the role of customer experience is at a crucial tipping point. Brands that are able to harness empathy and work toward achieving a more authentic customer experience will reach the top of its vertical and continuously achieve meaningful improvement for itself and its customers.

Customer Experience 69

Customer Experience Analytics Survey Feedback 69

ProProfs Chat

JULY 13, 2018

Data from Riskified show that return customers account for 1/3rd of all online shopping revenue and they tend to spend 3 times more than one-time shoppers. Yet 44% of companies have no focus on customer retention. Customer retention could generally be traced down to customer satisfaction.

Advertising 63

Advertising Customer Retention Customers Customer Journeys 63

PeopleMetrics

DECEMBER 5, 2014

I dove right into the omni-channel AT&T customer experience. AT&T Customer Service Rep (c. AT&T has "known" me for close to a decade of customer loyalty. As my colleague George wrote in a prior post , customer trust defines the customer experience. Last week my 14-year-old son''s phone stopped working.

Omni-Channel 76

Omni-Channel Policies Banking Travel 76

ReviewTrackers

JULY 12, 2019

In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. According to a 2014 study by J.D. Automotive sector becomes more customer-centered. You don’t end up buying a car in the evening after having the thought occur to you in the morning.

Automotive 77

Automotive Customer Experience Social Media Analytics 77

SurveySparrow

NOVEMBER 15, 2019

As our readers know, SurveySparrow is always hard at work, building next-generation digital tools designed to help you enhance your Customer Experience (CX) initiatives (see our online survey tools , our offline survey tools , or our chatbot tools for example). Then around 2014, you began delving into the customer experience sector.

Advertising 71

Advertising Chatbots Survey e-support 71

ReviewTrackers

JULY 12, 2019

In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. According to a 2014 study by J.D. Automotive sector becomes more customer-centered. You don’t end up buying a car in the evening after having the thought occur to you in the morning.

Automotive 72

Automotive Customer Experience Social Media Analytics 72

Natalie Petouhof

FEBRUARY 11, 2016

MySpace even features some original conten t as well as ads from brands like Jeep. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.”

Data 40

Data Advertising Social Media Return on Investment 40

Clarabridge

FEBRUARY 2, 2017

Banks encounter many of the same problems as other enterprises— customer retention and loyalty, revenue growth, etc. These problems all point to the same solution – the need to understand exactly what customers are thinking and feeling about your brand. 22% of customers think banks are all the same.

Banking 40

Banking Financial eBook Advertising 40

Clarabridge

FEBRUARY 2, 2017

Banks encounter many of the same problems as other enterprises— customer retention and loyalty, revenue growth, etc. These problems all point to the same solution – the need to understand exactly what customers are thinking and feeling about your brand. 22% of customers think banks are all the same.

Banking 40

Banking Financial eBook Advertising 40

Beyond Philosophy

JUNE 16, 2015

Jeff Bezos said, “A brand for a company is like a reputation for a person. Amazon’s tries hard to provide an excellent experience for their Customers. By consistently doing what it takes to build an excellent Customer Experience, Amazon enjoys an excellent reputation as a brand and continues to grow in influence and strength.

Net Promoter Score 60

Net Promoter Score Social Media Advertising Case Study 60

Eptica

SEPTEMBER 10, 2015

Date: Friday, September 11, 2015 What the latest Apple launch tells us about customer service. As technology gets more complex, and consumers look to connect it all together, the importance of the customer experience becomes ever more vital. Published on: September 11, 2015.

Self Service 48

Self Service Customer Service Social Media Retail 48

Eptica

SEPTEMBER 30, 2015

Date: Wednesday, September 30, 2015 The widening UK customer experience gap. Author: Derek Lewis In previous decades an organization’s brand was something it controlled, with how it was perceived in the market driven by expensive advertising and marketing campaigns. Published on: September 30, 2015.

Omni-Channel 48

Omni-Channel Customer Experience Social Media Knowledge Base 48

Beyond Philosophy

FEBRUARY 2, 2015

When it comes to branding there might be no better way than using music to help a Customer remember your brand promise. Branding with Music Creates a Memory…Just Hope it’s a Good One. Apple and Coke have chosen good songs to create the memory with their Customers. They did a great job.

Tools 60

Tools Marketing CEM eBook 60

Beyond Philosophy

FEBRUARY 25, 2016

As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender. In January, 33% of U.S.

Banking 60

Banking Financial Loyalty Programs Consulting 60

Smith+co CX

MARCH 10, 2014

There is no doubt that 2014 will be the year when technology will potentially dominate the world of customer experience. The danger is that we can all too easily focus on the widgets and whistles and forget how humans actually make decisions – through their emotional connection with a brand. Technology. But should it?

Multi-Channel 59

Multi-Channel Customer Experience Social Media Technology 59

CSM Magazine

MAY 27, 2021

Other than falling into the most adorable black hole of cat videos and sharing incorrigible vacation throwbacks, social media has emerged as a powerful tool for content creators and brands. In today’s world, TikTok stars are banking more than Hollywood starlets, and Instagram-viral brands are giving big corporations a run for their money.

Social Media 52

Social Media Sports Government Brands 52

NetBase

NOVEMBER 29, 2019

And why does this intel matter to brands? The advertisements naming the day started in the 1960s and “after the police officers linked Black Friday to the chaos in Philadelphia, the shopping craze became more widespread in the 1970s and 1980s, with shops attracting huge crowds.”. billion in 2014.”. Which will win out?

Comparison 52

Comparison Retail Sales Advertising 52

NetBase

NOVEMBER 29, 2019

And why does this intel matter to brands? The advertisements naming the day started in the 1960s and “after the police officers linked Black Friday to the chaos in Philadelphia, the shopping craze became more widespread in the 1970s and 1980s, with shops attracting huge crowds.”. billion in 2014.”. Which will win out?

Comparison 52

Comparison Retail Sales Advertising 52

NetBase

OCTOBER 3, 2019

Beauty brands take note: Glossier’s $100M beauty biz was made possible, in large part, by some savvy social media marketing and online listening. Before we explore how they’re doing it, let’s take a look at who, as having the right team is essential when looking to expand a brand! Expert online audience understanding.

Social Media 43

Social Media Marketing Ecommerce Brands 43

Chattermill

SEPTEMBER 4, 2018

Customer Experience. It’s no secret that the most credible form of advertising comes straight from the people we know and trust. According to the Nielsen Global Trust in Advertising Report , 83% of respondents from 60 countries say they value recommendations from friends or family. by Sam Frampton. on 5 Sep 2018.

Net Promoter Score 40

Net Promoter Score NPS Advertising Feedback 40

CSM Magazine

MARCH 13, 2020

Savvy marketers know that these days, nobody automatically gives up their data to brands no questions asked. Zero-party data fills this need because it focuses on building a relationship with the customer. Brands can take advantage of these trusted community channels to gain information in order to improve their product.

Data 52

Data Consumers Marketing Advertising 52

Helen Dewdney

FEBRUARY 19, 2016

Morrisons, Sainsbury’s and Tesco supermarkets, by comparison, all showed better than expected financial figures for Christmas trading, and discounters Lidl and Aldi taking on a substantial share of the sales (nearly one million more customers than last year). – says that as customers shopping habits are changing. super complaint.

Sales 30

Sales Customer Service Comparison Advertising 30

Grade.us

JULY 7, 2020

From 2014-2016, if all hospitals as a group performed similarly to hospitals receiving 5-stars as a group, on average 219,568 lives could potentially have been saved, and 164,454 complications could potentially have been avoided.” Superior branding. Most medical professionals don't understand branding.

Hospitality 37

Hospitality Healthcare How To Advertising 37

Brad Cleveland Blog

DECEMBER 29, 2015

Retailers reported that sales via smartphones grew an average of 87% in 2014. Source: Google) 59% of consumers have received an advertising message on their smartphone from a brand or retailer related to their current location. …

Advertising 20

Advertising Retail Report Sales 20