article thumbnail

And the Customers Tweeted Happily Ever After

Storyminers

At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft. Posted in July 2009, it got over 24,000 hits in the first 24 hours and to date, has been watched more than 6 million times.

Retail 264
article thumbnail

7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

They must learn proven advertising techniques used by the world’s largest businesses. These works examine advertising strategies more thoroughly than most online articles. Since technologies and consumer behavior changed, the approach to advertisements must differ, too. Students need real examples besides theoretical knowledge.

article thumbnail

What Do Companies With Low Net Promoter Score Have in Common?

Retently

Aggressive or misleading billing practices Apple, which markets its products using brand-focused advertising, topped the 2013 technology statistics with a Net Promoter score of 65 for iPad, 70 for iPhone and 76 for its range of laptops. Since 2009, CIGNA has been monitored by relevant authority institutions.

article thumbnail

Your how-to guide on creating a business listing on Bing

BirdEye

Launched in 2009, Bing is a web search engine owned and operated by Microsoft. Be found online : Like Google My Business , Bing Places for Business will help people find you online through local searches so that you can generate more in-person traffic and sales. What is Bing?

How To 98
article thumbnail

How Covid has Exacerbated the Customer Service Issue

Interactions

A recent study by the UK Institute of Customer Service found that complaints about poor customer service are at their highest levels since 2009. In fact, online sales hit $791.70 On top of all of this, it has created countless customer experience challenges which many organizations have been unable to meet. billion in 2020 , up 32.4%

article thumbnail

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Even large companies don’t do a good job of it in general. (>> Tweet this <<) They measure too frequently, in the hope that their latest advertising campaign has had the desired impact. A further mistake I encounter is trying to measure advertising slogans. This is rarely the case as images take time to change.

Brands 159