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Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli

Alida

The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns. We interviewed Sam Trimboli, consumer insights specialist at Price Chopper, to learn more about his role at the company and how he navigates the evolving retail landscape.

Consumers 150
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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Many emotions exist within those positive and negative categories, too.

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How to Protect Your Customers’ Data From Cyber Attacks

CSM Magazine

Today’s consumers know this, and they are more concerned than ever about the safety of their personal data. In fact, over 80 percent of consumers shopped online in some capacity in 2020. Because of this, consumer data has become extremely valuable. Create a data policy and communicate openly about it. About the Author.

Data 52
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How to Deliver Individual Experiences on a Global Scale: Tips from a Borderless Brand

Oracle

Before Payoneer was founded in 2005, the world primarily transacted on paper and land lines. With that understanding, the brand can craft an offering that meets local consumers’ expectations. Adopt agile communication methods. Payoneer, a borderless payment platform, changed that.

Tips 103
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Health care mergers and acquisitions: Why patients and employees should come first

Alida

When Texas-based CHRISTUS Health, for instance, announced its acquisition of Good Shepherd Health System , the organization’s president and CEO underlined the potential “to improve the health of the communities it serves.”. The reality, however, is that mergers don’t necessarily improve patient care or lower costs for consumers.

Airlines 138
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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with.

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The Best Natural Language Processing (NLP) Solutions Providers

CSM Magazine

It’s a US-based company that was founded in 2005. As you can see, Natural Language Processing (NLP) plays a vital role in bridging the gap between human and machine communications. Its real-world applications cuts across the business and consumer spheres, helping resolve ambiguity in language. SoundHound.