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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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99 Amazing Social Media Statistics and Facts

Brandwatch CX

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 Facebook accounts for 53.1%

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

They must learn proven advertising techniques used by the world’s largest businesses. These works examine advertising strategies more thoroughly than most online articles. Since technologies and consumer behavior changed, the approach to advertisements must differ, too. Students need real examples besides theoretical knowledge.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Agreeing upfront on goals and deliverables sets the stage for not only having a mutually agreed upon, reasonable vision of success, but also allows us to understand how and when is appropriate to overdeliver.

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How Are Consumers Celebrating Mother’s Day 2021?

Oracle

this year, which is the highest amount recorded since the survey began in 2003. Mother’s Day 2021: How to maximize your advertising campaigns. In fact, the National Retail Federation (NRF) reports that 83% of consumers plan to celebrate their moms this year—and they don’t plan on holding back.

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121 Amazing Social Media Statistics and Facts

Brandwatch CX

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Google has answered 450 billion unique queries since 2003. Source: Pew Research Center.

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How to easily enable texting from your business landline

BirdEye

Back in 2003 Apple launched iTunes, The Lord of the Rings: The Return of the King became the highest-grossing film of the year, and according to the National Center for Health Statistics 95% of households had a landline. How times have changed. Today, according to Statistica, only 37% of American households are still using landline phones.

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