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Why the rise of intellectual property value means IP leaders need better budget management

Clarivate

As the business value of intellectual property (IP) continues to grow, the need to manage IP as a strategic asset is greater than ever. As of 2018, intangible assets accounted for 84% of market capitalization for S&P 500 companies , compared to just 12% four decades ago. Recent judicial decisions are also impacting IP management.

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CX Secrets: CX Leaders Shouldn't Focus on Managing Feedback Systems

PeopleMetrics

As a CX leader, do you ever feel like you're spending too much time setting up users and dashboards in your feedback management platform when you should be focusing on strategic ways for your organization to improve customer experience? basically all the different parts of your company who impact the customer experience.

System 76
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5 Strategies for CX Excellence

PeopleMetrics

Businesses do not exist without customers and employees, yet few companies have a systematic process in place to measure and improve the experience of both customers and employees. You can set up real-time alerts that go to the appropriate person in your company who is responsible for following up with the customer and “closing the loop.”

Strategy 163
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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. These are companies who also have significant brand loyalty.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.

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Industry Pioneer Stephan Dietrich Joins Optimove Board: “The stars are aligning”

Optimove

In 2001, he co-founded his brainchild Neolane, making him one of the early pioneers of the marketing technology industry. In 2013, Adobe acquired Neolane for $600M, and Stephan subsequently became Vice President and General Manager of the Adobe Campaign business. The company has definitely taken that to the next level.” 

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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

As the world of work continues to change in the face of the COVID-19 pandemic, communication skills are increasingly seen as the crucial glue that holds a company together. Here are five tips for managers who hope to establish healthy team communication to spur a customer-centric culture in 2020: Set a good example. Set a good example.