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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 226
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Complexity and Cost: Market segmentation can be complex and resource-intensive, requiring extensive data collection, analysis, and segmentation strategy development. Small businesses with limited resources may struggle to implement segmentation effectively.

Marketing 260
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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

They offer you one space where you can collect all the customer feedback, analyze it, report it, and adjust your cx insights strategy by collecting. Medallia is known for its robust analytics and reporting capabilities, providing in-depth insights into customer feedback and trends. That’s where customer experience platforms come in.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

I like to be like the newspaper reporter who continually asks ‘why.” If you’re looking for a starting point, check out this resource on how to speak the C-Suite’s language when it comes to experience programs ! However, your initiatives should all be measured with a financial lens to enable you to track your return on investment.

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What You Need to Know About Contact Center AI

InMoment XI

Artificial intelligence will not replace agents in the near future but provide readily available resources and insights to empower them to effectively solve customer inquiries and deliver exceptional customer experience. By automating routine tasks, contact enter AI enables businesses to optimize their resource allocation.

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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

Consider a retail company that uses descriptive analytics to review sales reports from the previous quarter, visualizing key metrics such as total sales, product categories, and customer demographics. Organizations may face obstacles in terms of the technical skills needed, as well as the resources required for ongoing maintenance.

Analytics 260
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How to Create a Voice of Customer Template for Your Business

Lumoa

Data can also inform pricing strategies for a better return on investment. The choice of which fix to use depends on the complexity of the problem, availability of resources, and time constraints. When trying to enact changes in your organization, it is important to rank them based on your resources and the time available.