CloudCherry

SEPTEMBER 19, 2018

Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider.

ROI 225

ROI Financial CEM Metrics 225

CSM Magazine

JUNE 20, 2023

Are you ready to take your digital marketing campaigns to the next level? But when it comes to maximizing ROI, it should be at the top of your list. Keep reading for helpful tips and advice on how to use exceptional customer service as part of an effective digital marketing strategy! Personalization is also crucial.

ROI 52

ROI Customer Service Marketing Social Media 52

Lumoa

SEPTEMBER 1, 2023

Upcoming webinars CX in Marketing: How to Amplify ROI by 100X Through Customer Feedback – How can Marketing truly leverage customer feedback to drive value? Thanks for understanding! Lumoa AMA – Every month you get to ask Lumoa questions in a casual, welcoming setting. Thanks for reading!

B2C 394

B2C Trends Knowledge Base ROI 394

Centercode

AUGUST 25, 2023

You can watch the full webinar and download the slides on Pragmatic Marketing’s website. The wonderful folks at Pragmatic Marketing have asked us to be part of their Pragmatic Live webinar series. Update: Did you miss this event? So, on Wednesday March 19th at 11 am PST / 2 pm EST we’ll be hosting […]

ROI 52

ROI Marketing 52

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

ROI 93

ROI Chief Customer Officer Leadership Return on Investment 93

InMoment XI

AUGUST 25, 2023

InMoment recently held a webinar featuring Forrester , an independent, research and advisory firm. InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more.

How To 260

How To ROI Net Promoter Score Measurement 260

Alida

OCTOBER 23, 2017

Calculating the ROI of ongoing customer engagement is easier than you think. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality. Track your functional ROI. For us, ROI equals speed,” said Chen. “For us, ROI equals speed.”

ROI 153

ROI Customer relationships Insurance Advertising 153

InMoment XI

OCTOBER 28, 2021

Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive. Nearly all companies are organized around functional silos—sales, marketing, operations, pricing, finance, HR, IT, etc.

CRM 493

CRM Airlines Government ROI 493

Lithium

AUGUST 3, 2022

Don’t cut your marketing budgets only to lose ground to your competitors. Khoros Marketing expert Matt Deluca dives into exactly when cost-cutting makes sense. Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Parker Hicks. Matt Deluca.

ROI 52

ROI Marketing Social Media Advertising 52

Peter Lavers

JULY 7, 2021

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. Should your company’s loyalty programme be more about your culture than your marketing tactics/operations/ROI? You can listen to the webinar by clicking here.

Loyalty 52

Loyalty ROI Culture Data 52

Blueshift

JANUARY 18, 2024

Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. However, the complex and rapidly changing CDP market causes confusion in selecting and effectively managing a CDP.

Industry 106

Industry ROI Marketing Data 106

Alida

JANUARY 16, 2018

Adopting a relationship-based approach to customer intelligence gathering delivers substantial value and ROI. . million over three years, translating into an ROI of 590%. That ROI is equivalent to a net present value (NPV) of $4.4 They also saw a 75% reduction in cost compared to traditional market research methodologies.

ROI 100

ROI Analysis Customer Centricity Report 100

Lithium

AUGUST 17, 2022

Proving ROI in marketing takes a vastly different approach than the next day's Metrics. Due to all of these channels, marketers are nothing more than a band of shouting songbirds in the consumers' eyes. Due to all of these channels, marketers are nothing more than a band of shouting songbirds in the consumers' eyes.

ROI 52

ROI Marketing Social Media Analytics 52

Kerry Bodine

JUNE 5, 2019

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. So many, in fact, that I didn’t have time to answer them all on the webinar itself. What are best practices for measuring ROI when making improvements to the customer journey?

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies.

Customer Centricity 79

Customer Centricity ROI Strategy Company 79

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 109

Marketing How To Multi-Channel Tips 109

Kerry Bodine

JUNE 5, 2019

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. So many, in fact, that I didn’t have time to answer them all on the webinar itself. What are best practices for measuring ROI when making improvements to the customer journey?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Kerry Bodine

JUNE 5, 2019

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. So many, in fact, that I didn’t have time to answer them all on the webinar itself. What are best practices for measuring ROI when making improvements to the customer journey?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Confirmit

JANUARY 31, 2020

Register to the webinar for your region. In this webinar, Holly Carter, Confirmit’s Director of Product Marketing, will discuss: Leveraging the skills required to build client trust and dependence on your insights. Motivating your clients to take action on your findings to prove ROI for their investment.

ROI 52

ROI Innovation Marketing Data 52

Uniphore

JANUARY 14, 2022

Program Vice President, Customer Experience at IDC Research, Robert Padron, EVP and Chief Growth Officer at Arise and Vijai Shankar, Vice President, Product and Growth Marketing at Uniphore, to know: What are the AI and automation trends that are redefining customer experience? RSVP for the webinar today! Register Now.

Roadmap 130

Roadmap Customer Experience Contact Center Omni-Channel 130

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Think Customers

MAY 20, 2024

This week’s Fast Track CX ROI webinar is the second episode in ECXO’s three-part series of short, practical sessions hosted by Ricardo Saltz Gulko, ECXO co-founder and managing director of Eglobalis , a global adviser in CX, design, and innovation. Watch the webinar on-demand. Say what you do and do what you say.”

Chief Customer Officer 52

Chief Customer Officer Exercises ROI First Call Resolution 52

SurveySensum

SEPTEMBER 8, 2023

Host Exclusive Events: Organize events or webinars exclusively for your advocates. By effectively utilizing promoters as brand advocates, you can tap into the power of word-of-mouth marketing and create a network of loyal customers who not only bring in new business but also reinforce your brand’s positive image in the market.

NPS 52

NPS ROI Social Media Effort Score 52

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? With the increase in demand, there has been a corresponding surge in the supply of businesses offering carpet cleaning services.

Tips 57

Tips Strategy Marketing Social Media 57

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Marketers are usually tasked with brand building, lead generation, and customer communications. Prove the ROI of customer satisfaction today with our free interactive calculator. .

How To 150

How To ROI Policies Analysis 150

SurveySparrow

APRIL 23, 2023

Lead Generation and Demand Generation are two marketing strategies often used to attract potential customers and generate interest in a company’s products or services. In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing.

B2B 52

B2B Marketing Social Media Advertising 52

inmoment

JULY 13, 2020

Customer experience (CX) programs can usher in meaningful transformation, a more robust bottom line, and a better experience for customers, yet proving all of this ROI can be challenging for the CX teams and practitioners helming such efforts. Want to learn more about CX ROI, governance for success and more? Business Metrics.

ROI 52

ROI Net Promoter Score Effort Score Customer Experience 52

ClientSuccess

NOVEMBER 22, 2022

As a marketing professional, you understand the importance of customer success in driving business growth. And with the rise of customers in control, it has never been more important for marketers to focus on strategies that create and nurture successful customer relationships. Create a Customer Advisory Board for Your Company.

Customer Success 69

Customer Success Strategy Marketing Social Media 69

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

delighted

APRIL 25, 2022

In fact, Casper, a leading direct-to-consumer mattress retailer, has turned their referral program into one of their most efficient marketing channels, driving 7x greater return than their average marketing investment. Step 4: Maximize ROI with A/B tests. This post is presented by Casper, Friendbuy, Tremendous, and Delighted.

NPS 58

NPS CRM Ecommerce Retail 58

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? This means, once again, that brands will have to pivot their holiday marketing strategies to meet the ever-evolving needs of their consumers! And this is where consumer and market intelligence can offer insight. The sooner you get ahead of it, the better your ROI will be.

Brands 95

Brands Marketing Travel Advertising 95

BirdEye

MAY 11, 2023

Buying mortgage leads is expensive and comes without any guarantee that it consists of high-intent customers from your target market. Content marketing focuses on creating unique content your potential clients find valuable. Return on investment (ROI) Return on investment (ROI) denotes the value an investment provides.

Social Media 98

Social Media How To Return on Investment ROI 98

Gainsight

JULY 10, 2023

If you’re looking to enhance your customer engagement model for scale while also optimizing your resources, the tips shared in our recent Grow and Tell webinar provide a strong start. Start Simple With One-to-Many Webinars For organizations looking to augment the role of CSMs through digital means, several strategies can be initiated.

Self Service 52

Self Service How To Roadmap ROI 52

Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing. Both teams serve as the face of your brand.

Customer Success 98

Customer Success Marketing Case Study Study 98

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Strativity

MAY 10, 2023

To kick-off the strengthened partnership, Material and Acquia will co-host a webinar on Thursday, June 8 to discuss recent work that has enabled clients to achieve improved brand consistency and campaign efficiency, ultimately leading to a higher ROI.

Technology 52

Technology Marketing ROI Customer Centricity 52