Your Top 3 ROI Questions, Answered

InMoment XI

If you’re like the majority of CX practitioners (CX Network’s “Global State of CX” report shows that it is the second highest concern for CX practitioners), you likely have quite a few ROI questions. Your Top 3 ROI Questions. An ROI Example from an InMoment Client.

ROI 415

4 Keys to Transforming Your CX Program to an ROI-Focused, Revenue Generating Machine

InMoment XI

And due to these conditions, businesses need to justify the return on investment (ROI) for every initiative—including their customer experience (CX) program. The key to facing these challenges is to build an ROI-focused customer experience from the ground up (and not as an afterthought).

ROI 415
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Asking The Right Questions For B2B Marketing ROI

Forrester Digital Transformation

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer. B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategy

B2B 83

CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. Even so, experience managers grapple with demonstrating ROI. The secret to the ROI and tenure dilemmas (and much more!) Lost ROI on customer acquisition cost.

ROI 62

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

ROI and the Secure Customer Index (SCI)

Horizon CX

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Marketing – HorizonCX, LLC.

ROI 130

How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. This raises the question: What is the ROI of customer intelligence and how do you measure it? Others use feedback to help advertising partners prove campaign ROI, which strengthens partnerships and increases ad sales.

ROI 212

How to Calculate Your Chatbot ROI

kommunicate

Last Updated on September 7, 2022 If you’re like most marketers, you’re always looking for ways to improve your return on investment. And if you’re thinking about adding a chatbot to your website, you’ll be happy to know that chatbots can deliver some serious ROI.

ROI 78

39 Content Marketing ROI Statistics You'll Want to Share

DemandJump

Is content marketing effective in 2021? At the top of the marketing funnel, it can be difficult to gauge your return on investment from simply generating brand awareness. Search Marketing Organic Search Content Marketing

ROI 76

Conversational AI in Banking – Practical Use-Cases for Achieving ROI

Uniphore

Conversational AI in Banking – Practical Use-Cases for Achieving ROI. Join Daniel Faggella, Head of Research for Emerj, as he explores the current and future state of conversational AI in banking with Kimberley West, Director of Product Marketing for Uniphore. WEBINAR.

ROI 130

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Connecting Customer Experience Goals to Financial Metrics to Prove ROI

CloudCherry

Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. Want to learn more about proving ROI and getting executive team buy-in?

ROI 220

How to Measure Content Marketing ROI

DemandJump

Marketing Operations Organic Search Marketing Management Content MarketingImagine you’re a business owner in the 1950s. You’ve decided to invest in a new billboard on a busy street in town promoting your drug store. It came at a big cost—$300 for the month!—but

ROI 52

4 Reads That Will Help You Prove CX ROI

InMoment XI

Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). At the end of the day, investing in customer experience (CX) is about more than just the score.

ROI 260

Connecting Customer Experience Goals to Financial Metrics to Prove ROI

CloudCherry

Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. Want to learn more about proving ROI and getting executive team buy in?

ROI 200

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

3 ways of calculating the ROI of customer relationship intelligence

Alida

Calculating the ROI of ongoing customer engagement is easier than you think. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality. Track your functional ROI. Consumer feedback informed numerous aspects of the product’s marketing campaign, including its final packaging, tagline and logo. Showing your direct impact to revenue is the most straightforward but also a more challenging way of showing ROI.

ROI 135

How customer equity can maximize marketing ROI

Keatext

The post How customer equity can maximize marketing ROI appeared first on Keatext. Customer Experience customer equity marketing ROI

ROI 40

Rethinking the ROI of CX

Zeisler Consulting

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI?

ROI 52

Measuring Retention and Marketing ROI

SuiteCX

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Self-selection bias makes program ROI measurement difficult, but it does not invalidate offering a program. Below we share some of the common layers of metrics we use, from the market down to the customer.

ROI 100

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Measuring Retention and Marketing ROI

SuiteCX

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Self-selection bias makes program ROI measurement difficult, but it does not invalidate offering a program. Below we share some of the common layers of metrics we use, from the market down to the customer.

ROI 100

Three Reasons To Focus Beyond The ROI (For The Technology Marketer)

Forrester Digital Transformation

Marketers often want high ROIs, but this can potentially put your salespeople in a difficult position where the prospect does not trust them or the company overall due to incredulous claims. B2B Marketing Business Value marketing strategy

Value Chain Thinking Improves VoC ROI

InMoment XI

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. It’s about viewing VoC itself and VoC actions and metrics as value chains. What is a value chain? It’s a sequence of value-adding activities. Value chain thinking. View Article

ROI 200

Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Influitive

So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive. Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business.

ROI 48

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

in customer experience in its market. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot. wonder professionals, who had removed AI from their resumes, are. scrambling to add it back in!

Value Chain Thinking Improves VoC ROI

InMoment XI

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. It’s about viewing VoC itself and VoC actions and metrics as value chains. What is a value chain? It’s a sequence of value-adding activities. Value chain thinking. View Article. General

ROI 200

Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty

Influitive

On April 29, we chatted with Nicole Dingley, VP of Marketing, and Jessica Mitchell, Customer Advocacy Program […]. The post Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty appeared first on Influitive. Advocacy ROI Community Managers Customer Marketers

ROI 52

For AEC Firm UMC, Robust ROI Follows Fast CRM Implementation

CSM Magazine

It provides all the capabilities and visibility that marketing, sales, and business development teams need to work efficiently, from contact management to proposal generation to pipeline visibility and beyond.

ROI 87

Actionable Content Marketing Tips: Save Time and Increase ROI

DemandJump

Marketing Operations Organic Search Marketing Management Content MarketingReaders want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message behind your content.

ROI 52

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive

As an advocate marketer, you’re probably used to having the value of your program questioned. What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” Advocacy ROI advocacy advocacy marketing advocate community advocate marketing advocates B2B advocates b2b customer referral program B2B marketing b2bmarketingzone customer advocacy customer marketing

ROI 63

Influencer Marketing Metrics for Measuring ROI

NetBase

Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. Measuring influencer marketing success requires a particular set of skills – skills that go beyond typical ROI savvy, to criteria that specifically relates to influencers. It will help not only measure the ROI of your influencers, but the ROI of social media marketing as a whole.

ROI 57

What's a Good ROI for SEO? Benchmarks and Statistics

DemandJump

Search engine optimization (SEO) is essential for your digital marketing strategy. Search Marketing Organic Search Content MarketingGetting your website to rank high in search engine results can lead to more traffic to your website.

ROI 73

CS Value Engineering and Customer ROI Just Got More Important

Gainsight

“What is ROI? These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. Cross-functional ROI Success Plans. How do you measure it?

ROI 52

Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams? Calculating the ROI of CX: The Complete Guide 2019 Chapter 1: Introduction – ROI or Die! Chapter 1: Introduction – ROI or Die!

ROI 98

From Content Creation to ROI: A Day in the Life of a Customer Marketer

Influitive

CommUnity is the name of UserTesting’s award-winning advocacy program and its success has been spearheaded by Lauren Turner, their Senior Customer Marketing Manager. The post From Content Creation to ROI: A Day in the Life of a Customer Marketer appeared first on Influitive.

ROI 60

Markies Monday: 3 Ways to Achieve ROI in Marketing

Oracle

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing. In addition, they stored data in silos and had no way to segment contacts into marketable audiences. CX Events Marketing

ROI 48