InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. By responding to over 95% of negative reviews, their company guarantees that customer concerns are not just heard but addressed; the art of engaged, active listening.

Hospitality 260

Hospitality Call Center Retail NPS 260

Oracle

OCTOBER 12, 2020

Be sure to check back each week to learn how Oracle CX customers are driving success and building customer relationships that last. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing. Apply critical thinking to the customer experience.

ROI 52

ROI Marketing Sales B2B 52

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing Tips 175

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 193

Customer Engagement Engagement Marketing Fashion 193

Optimove

JULY 12, 2023

What is SMS Marketing? Short message service”, or SMS Marketing, is a form of mobile marketing that many businesses use to send promotions and offers to customers through text messages. Download Now: All you need to know about mobile marketing Download Now>> Which types of SMS Marketing are right for you?

Marketing 52

Marketing Return on Investment Ecommerce Customer Engagement 52

Totango

FEBRUARY 14, 2020

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Attracting new leads is their main forte.

Customer Success 98

Customer Success Marketing Case Study Study 98

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media How To Healthcare 59

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHO ARE OUR BRAND’S CUSTOMERS? HOW MUCH ARE OUR CUSTOMERS WORTH TO US?

Marketing 192

Marketing How To Advertising Brands 192

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120

Marketing Social Media Loyalty Brands 120

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

ProProfs Chat

APRIL 25, 2019

The market is full of similar tools with comparable functionalities. As an eCommerce entrepreneur, it’s not always easy to select the right tools that are decisive and provide a promising ROI. To help you clear this confusion, I am enlisting my top picks of the most effective eCommerce tools in the market. WordPress.

Ecommerce 75

Ecommerce ROI Tools Analytics 75

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? You’re a growing finance brand.

Marketing 52

Marketing How To Return on Investment e-support 52

Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

Marketing 52

Marketing Fashion Return on Investment ROI 52

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Gainsight

APRIL 9, 2024

We do this through Pulse events and wanted to create this with our Community Unplugged event. Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them.

Connections 52

Connections Chief Customer Officer e-support Roadmap 52

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 64

Marketing Social Media Advertising Chatbots 64

Experience Investigators by 360Connext

OCTOBER 2, 2014

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. What’s the value of customer experience? Whether by your customers or from within your organization, the value of customer experience can be measured in so many ways.

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

Comm100

JANUARY 11, 2023

The State of Automated Customer Service in 2023. In 2022, 59% of companies surveyed agreed that their markets have become more competitive in recent years. As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service.

Customer Service 203

Customer Service Self Service Chatbots Healthcare 203

Gravy Analytics

AUGUST 12, 2019

Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. Location data involves real-life actions, including when consumers visit commercial locations like retail stores or event venues. Location Data.

Advertising 60

Advertising ROI Consumers Data 60

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Find customer insights about “the how”.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Whilst the transactional business is more interested in repeat purchases and their frequency, the subscription business is mostly interested in how long customers remain loyal.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Lithium

OCTOBER 19, 2022

No matter what industry you find your brand or company in, having a place for your customers to talk about your business, find support, or ask questions is necessary. You have to consider not only why people use community pages but also how you will find value in all aspects of the customer experience by having a highly successful community.

ROI 52

ROI Gamification Self Service Case Study 52

Lumoa

JANUARY 2, 2023

Moreover, to successfully navigate today’s highly competitive landscape, businesses must understand exactly what customers think of them – and that means diving deep into customer experience data. . Transactional Net Promoter Score (tNPS) is a measure of customer satisfaction. Key Takeaways.

Net Promoter Score 208

Net Promoter Score NPS Effort Score Survey 208

SurveySparrow

JUNE 26, 2020

Do you know that Facebook’s event cover photo size is different for both personal profiles and Fan pages? This means that the answer to the best Facebook event cover photo size is not going to be a straightforward one. Whether it’s ads or events, Facebook does have the Midas touch, no doubt. Of course not.

Video 52

Video Guidelines Social Media Course 52

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it?

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

Optimove

FEBRUARY 13, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Valentine’s Day is a reminder to rekindle the love story between a brand and its customers. These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention.

Return on Investment 59

Return on Investment Loyalty Tips Groups 59

NetBase

MARCH 26, 2020

But even if your brand is late to the “doing good” party, cause marketing for the Coronavirus is a good place to start! And next generation AI-powered consumer and market intelligence is your guide. Customer Loyalty and Trust. Customer Loyalty and Trust. Increased ROI. Reputation Enhancement. Richemont donated $1.4

Marketing 75

Marketing Consumers Social Media Loyalty 75

ChurnZero

MAY 11, 2021

Last week Technology & Services Industry Association (TSIA) hosted their Spring virtual event called – TSIA Interact 2021. The event offered an opportunity for thousands of attendees to collaborate with one another and with TSIA member companies like DocuSign, RingCentral and ServiceNow. Customer Success Around the Web.

Interaction 98

Interaction Net Promoter Score Customer Success Conference 98

Lithium

NOVEMBER 1, 2022

Some blog areas are limited to Khoros customers only. If you are a customer and unable to access anything, click the chat bubble (bottom right) and type Customer Access. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI?

Roadmap 52

Roadmap ROI Social Media Contact Center 52

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. Local advertising, also known as local marketing , is a type of marketing strategy that targets people in a specific geographical location, such as a city or town.

Advertising 98

Advertising Social Media ROI Strategy 98

Oracle

NOVEMBER 30, 2020

Be sure to check back each week to learn how Oracle CX customers drive success and build customer relationships that last. The Upshot Award for Best Demonstrated ROI in Service honors those who keep a watchful eye on performance and put analytics insights to work in their service experiences—realizing major ROI in the process.

ROI 40

ROI Self Service B2B Knowledge Base 40

InteractionMetrics

MAY 4, 2017

Martha will be speaking at two events this month. On May 8, you can find her in Los Angeles at the ASOA ASCRS Annual Congress, sharing the stage with Randy Baldwin, CareCredit VP Industry Marketing. They’ll be presenting “10 Laws You Need to ACE the Customer Experience.”

ROI 40

ROI Measurement Customer Service Metrics 40

Qualtrics

FEBRUARY 20, 2021

Cognitive testing is like insurance for market research. Cognitive testing is a common practice among government and academic researchers, but at times market researchers skip over this step. Market research tends to be a bit faster-paced than government or academia. Unfortunately, this costs both time and money.

ROI 26

ROI Marketing Handbook Insurance 26

Magellan Solutions

OCTOBER 22, 2021

An overview of market research services. With market research services , many SMEs were able to make a consistently growing brand. . Moreso, a regular market research, helped SMEs understand their target market, identify consumer problems and pinpoint realistic competitors. SMEs could possibly size up bigger businesses.

Tips 52

Tips Marketing Video Comparison 52

ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. But as you acquire more customers, you’ll no longer be able to passively manage these lead and brand-building sources. Megan Macaluso , Sr.

Customer Success 96

Customer Success How To Case Study Customers 96

Gainsight

MARCH 21, 2023

We’ve officially kicked off our European leg of the Customer E.R.A.S. These four elements create a durable business that withstands the market—and in this economy, it’s more important than ever. The Customer E.R.A.S. If you missed it, fear not—here are my key takeaways from this incredible event. Tour here in London.

ROI 52

ROI Roadmap Metrics Measurement 52