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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward. Metrics like these help measure overall sentiment and help identify areas to improve for the customer.

Metrics 270
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The Best Marketing Certification Courses for Marketing Professionals

ReviewTrackers

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

Course 114
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The Importance of Behavioral Data for CX

Feedbackly

Intuitive brands can predict their customerscourse of action even before they have stepped into the store. It’s the power of data. But CX data alone won’t help you achieve these desired goals. If you want a comprehensive understanding of your customers, you need to tap into other sources. It’s no magic.

Data 52
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Closing the Outer Loop with the Six Sigma Methodology

InMoment XI

In the data science department, I’m often asked how an outer loop process should work. My name is Ton Luijten, Customer Success Director + Data Science Lead in APAC—I’m also a Lean Six Sigma Black Belt. This can be done on both unstructured and structured data. Is the cause of the issue understood? Is the solution known?

Analysis 493
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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map? A customer journey map is a visual or multimedia representation of all the touchpoints that a customer has with your business over the course of your relationship.

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Rants of a Customer Success Analyst: Data-Driven Decisions & Decisions to Drive Data

Education Services Group

Don’t misunderstand me, I have read a good number of the books on my bookshelves, and of course I have favorites that I’ll read once or twice a year. Of course, I would. You know the data is a mess, or uses faulty methodology to collect the data, and poor maintenance to update the data.

Data 52
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Such priorities might include getting all your data in one place, adding data security measures, or deploying modern campaign management capabilities. Let me repeat that: all the top trends are related to leveraging data to create value – so I hope you have your data in order.

Loyalty 59