InMoment XI

MAY 2, 2024

It can be argued that reputation management for retail companies is more important than it is in any other industry. Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success.

Retail 260

Retail Customer Retention Strategy Management 260

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 260

Financial Management Banking Insurance 260

QuestionPro Audience

JUNE 3, 2019

What are online consumer research panels? Why are online consumer research panels necessary: How listening and capturing authentic insights from your online consumer research panel helps: Shifting online consumer panel insights to action. Different types of online consumer research panels. Definition.

Consumers 191

Consumers Industry Self Service Advertising 191

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. 67% of consumers see reviews as influential when choosing a new auto service. Automotive consumers visit an average of 4.2

Automotive 260

Automotive Management Social Media Feedback 260

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes.

Marketing 75

Marketing Survey Report Consumers 75

InMoment XI

FEBRUARY 9, 2024

The automotive industry is in the midst of a huge transformation. At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. It’s driven, in part, by product innovation.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Consumers are open to more relevant messages.

Consumers 64

Consumers Survey Brands Marketing 64

Lumoa

MARCH 8, 2023

In today’s competitive telecommunications industry, customer experience (CX) has become a crucial factor in retaining customers and driving business growth. With an increasing number of options for consumers, telcos must prioritize CX to stay ahead of their competitors. Here are the key takeaways from the webinar.

Industry 208

Industry Customer Centricity Telecommunications Feedback 208

Comm100

OCTOBER 10, 2022

The life of chatbots in customer service has been turbulent. However, as bot technology has rapidly improved, so too has organizations’ readiness to adopt chatbots in their customer service operations. Staffing has become increasingly difficult in customer service. So let’s jump straight in to our first chatbot example.

Chatbots 202

Chatbots Self Service Examples Industry 202

QuestionPro Audience

MARCH 16, 2018

Hollywood is learning what those in the market research world have known for years: follow the data. Previously, the data segmentation the movie industry used was very high-level: gender, age, income. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients.

Entertainment 247

Entertainment Industry Data Advertising 247

C3Centricity

MAY 20, 2019

Every industry strives to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore in many company objectives. Hospitality is perhaps one of the most visible industries where customer satisfaction, or lack of, is quickly shared with the world.

Industry 218

Industry Strategy Hospitality Hotels 218

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up. Let’s look at the process: 1.

Consumers 52

Consumers Marketing Social Media Analysis 52

QuestionPro Audience

AUGUST 10, 2020

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Like everything else, consumer research, too, had advanced over the years, coming a long way from legacy survey distribution methods. Select your respondents.

Tips 352

Tips Gamification Marketing Social Media 352

BirdEye

OCTOBER 11, 2023

Customer experience is much more than just a buzzword, especially in the insurance industry. And that is why it is time to understand the factors contributing to customer experience in the insurance industry. Zendesk reports that 50% of consumers will switch to a competitor after one bad experience.

Insurance 110

Insurance Industry Customer Experience Self Service 110

DemandJump

SEPTEMBER 29, 2020

As content marketers, we constantly need to stay ahead of the curve and produce content that meets readers where they are. While no one has a crystal ball, predicting consumer and industry trends has become much easier thanks to powerful marketing tools.

Consumers 72

Consumers Trends Industry How To 72

BlueOcean

OCTOBER 4, 2023

When one in five of your customers speak something other than English as their first language, providing bilingual customer support is critical. The impact of bilingual support on the customer experience cannot be understated. Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

Blake Morgan

FEBRUARY 28, 2023

Looking at the consumer industry, it’s clear that things are changing. Deloitte recently published a report called Buying into Better , highlighting the changing industry’s markets, models, and mechanics. Today’s customers have dramatically different priorities, preferences, and expectations than just a few years ago.

Retail 111

Retail Industry Policies Consumers 111

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP.

Self Service 130

Self Service Consumers Customer Service Social Media 130

ReviewTrackers

MARCH 31, 2021

Improving customer retention can prevent billions of dollars of lost revenue in the insurance industry. What’s worse than losing billions in revenue is the amount that insurers have to pay to acquire new customers. According to Hubspot, the insurance industry is tied for the third-highest customer acquisition cost at $303.

Insurance 123

Insurance Customer Retention Industry How To 123

SurveySparrow

MARCH 5, 2024

However, dealing with raw data is time-consuming and labor-intensive. In this blog post, we will learn more about executive dashboards and how different industries use them for industry-specific dashboard solutions. Planning to improve your customer experience? Read more on how to create a customer experience dashboard.

Industry 52

Industry Net Promoter Score Hospitality Healthcare 52

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. Appealing to Online Shoppers. Increasing Profit Margins.

Retail 110

Retail Consumers Sales Industry 110

CSM Magazine

JANUARY 8, 2024

Consumer services address our daily needs, such as food, leisure, and health. For those inclined toward people interaction and seeking a sought-after career with specialization opportunities, we advise them to study the consumer services field. Unlike customer service, consumers might not be direct buyers but benefit from support.

Consumers 52

Consumers Healthcare Social Media Exceptional Customer Service 52

Retently

AUGUST 29, 2022

In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. NPS Measures Customer Satisfaction, Not Public Opinion.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

Magellan Solutions

APRIL 19, 2023

8 Secrets to Improving Customer Service in the Insurance Industry with Outsourcing If customers do not get satisfactory service, they easily switch to other competitors. In order to keep up with the changing needs, improving customer service in insurance is one of the top priorities of businesses.

Insurance 98

Insurance Industry Customer Service Competitive Advantage 98

Alida

DECEMBER 4, 2017

When consumers think of the future, they don’t necessarily think of Cadillac. As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. At the core of our strategy is a commitment to put our customers in the driver’s seat. Luxury, the market that we’re in, is in flux.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. This was arguably the best yet, with industry leaders bringing insight to inform every aspect of effectively running a global enterprise.

Consumers 64

Consumers Marketing Social Media Analytics 64

SmartMessage Blog

FEBRUARY 4, 2024

What is Market Segmentation? At its core, market segmentation is the strategic process of dividing a diverse and heterogeneous target market into distinct and manageable segments based on specific characteristics.

Examples 52

Examples Marketing Resources Groups 52

Helen Dewdney

JULY 29, 2022

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

Fashion 88

Fashion Industry Consumers Tips 88

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 110

Marketing Social Media Advertising Tips 110

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. ” he asked.

Marketing 59

Marketing Sports Multi-Channel CRM 59

BirdEye

NOVEMBER 28, 2023

A remarkable 49% increase in customer feedback from review sites, all within just six months. For companies in certain key industries, dedicating resources to manage their reputation has become necessary for survival. When customers trust you, they’re more likely to buy from you, pushing your sales numbers up.

Industry 58

Industry Management Healthcare Hospitality 58

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

Tools 52

Tools Software Marketing Analytics 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Customers buy the “why.”

Video 95

Video Strategy Marketing Social Media 95

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Fashion 52

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. You can also collect and manage reviews from Google My Business or industry-specific business listing sites.

Insurance 98

Insurance Strategy Marketing Social Media 98

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72