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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

I was talking recently with the head of marketing at large consumer products company. Of course, it won’t be possible to involve everyone at your organization at every step — but you can create buy-in and ensure future momentum by being strategic about who you involve at key stages. Please share your thoughts below!

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

I was talking recently with the head of marketing at large consumer products company. Of course, it won’t be possible to involve everyone at your organization at every step — but you can create buy-in and ensure future momentum by being strategic about who you involve at key stages. Please share your thoughts below!

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article thumbnail

Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

I was talking recently with the head of marketing at large consumer products company. Of course, it won’t be possible to involve everyone at your organization at every step — but you can create buy-in and ensure future momentum by being strategic about who you involve at key stages. Please share your thoughts below!

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Emerging Advertising Trends for Sporting Events

NetBase

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64
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Innovation is Essential for The Changing Sports Landscape: The Case of Super Bowl LV

Maru Group

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Of course, the idea of reputation marketing is nothing new. More and more consumers are reading and writing reviews about businesses. Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. Consumers go online when researching a new business.

Brands 104
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Engaging Playfully with Consumers to Stand Out Online

NetBase

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Being able to catch the insight right away is huge, of course.