Report: Fan Experience Benchmark: U.S. Professional Sports
Experience Matters
MAY 2, 2018
Professional Sports: U.S. Consumers’ TV Preferences And In-Person Experiences For MLB, MLS, NASCAR, NBA, NFL, NHL, PGA, USTA, and WNBA. consumers’ preferences for watching professional sports on TV. This year, we also examined their experience when attending a live sporting event.
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