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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

I was talking recently with the head of marketing at large consumer products company. Of course, it won’t be possible to involve everyone at your organization at every step — but you can create buy-in and ensure future momentum by being strategic about who you involve at key stages. Middle of the hourglass: Customer research.

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

I was talking recently with the head of marketing at large consumer products company. Of course, it won’t be possible to involve everyone at your organization at every step — but you can create buy-in and ensure future momentum by being strategic about who you involve at key stages. Middle of the hourglass: Customer research.

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Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved

Kerry Bodine

I was talking recently with the head of marketing at large consumer products company. Of course, it won’t be possible to involve everyone at your organization at every step — but you can create buy-in and ensure future momentum by being strategic about who you involve at key stages. Middle of the hourglass: Customer research.

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Innovation is Essential for The Changing Sports Landscape: The Case of Super Bowl LV

Maru Group

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

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The eBoy and eGirl Anti-Everything Influence on Consumers

NetBase

The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. An e-girl or e-boy is commonly sporting : Dyed hair: Frequently, hair is dyed 50-50 between two colors. Not every brand, of course – but in specific categories, one thousand times, yes. Progressive. Individualistic.

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Using Netnography in 2019 to Engage & Convert

NetBase

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect.