BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Advertising Trends 109

Optimove

JULY 13, 2023

Like a fine whiskey, a pair of well-worn denim jeans, and good friends, some of life’s greatest pleasures only improve with time … It’s been a while since Optimove Connect 2019, when we vowed, “We’ll be back!” Discover customer-led strategies and research based on 3,000+ monthly hours of experience.

Connections 52

Connections Conference CRM Retail 52

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing Tips 175

InMoment XI

DECEMBER 21, 2021

The latter are more frequently engendered by the emotional connection with the company, which in turn is fostered by the attitudes and actions of employees toward the customers. While “loyalty” is generally a term associated with marketing, organizational behavior and employee development are not. And that can be a real challenge.

Customer Experience 529

Customer Experience Loyalty Course Advertising 529

BirdEye

NOVEMBER 30, 2023

But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions. If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm.

Marketing 111

Marketing Social Media How To Advertising 111

BirdEye

SEPTEMBER 25, 2023

AI in real estate marketing helps businesses by providing data-driven insights, personalized marketing, and 24/7 customer support, enhancing efficiency, and increasing customer engagement for better results. Table of contents What is AI in real estate marketing? How can AI benefit real estate marketing?

Marketing 111

Marketing Social Media Advertising e-support 111

Customer Bliss

JANUARY 17, 2019

After taking a course led by James Heskett and Earl Sasser who wrote The Ownership Quotient , Lisa was excited to come back to Netspend with a business case that supported creating customer experience at Netspend. #CX Connect Employees to the Customer. How do you connect employees to each other? About Lisa Henken Ramirez.

Connections 190

Connections Company How To Chief Customer Officer 190

C3Centricity

JULY 20, 2020

” Over almost a decade of blog posting, I have written many other articles which include my solutions to failing in countless areas of marketing. Innovation #Brand #Marketing Click To Tweet. #4 Mistake #Brand #Marketing #Scandal Click To Tweet. #6 Distribution #Brand #Marketing #Sales Click To Tweet. #10

Innovation 194

Innovation Leadership How To Marketing 194

PeopleMetrics

MAY 12, 2022

A customer journey map is a visual or multimedia representation of all the touchpoints that a customer has with your business over the course of your relationship. The purpose of journey mapping is to identify and illustrate the connections between all of the interactions that lead up to particular outcomes.

Customer Journeys 62

Customer Journeys Course Hotels Touchpoint 62

BirdEye

MAY 8, 2023

Marketing is a profession that constantly challenges you and motivates you to level up every single day. Being a marketer today is one of the most exciting and demanding professions anybody can choose. Marketers in the digital age have to be highly flexible and adapt quickly to an ever-changing landscape.

Marketing 98

Marketing Social Media Multi-Channel Leadership 98

Strativity

NOVEMBER 28, 2022

The news anchors debated the pending recession, mid-term elections, and the real estate market. The stock market wasn’t accessible through an app, Airbnb had just launched, and Lyft and Uber hadn’t even been invented. Of course, consumers are human and beautifully diverse, so our data can be flawed.

Connections 98

Connections Brands Culture Consumers 98

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Brands 111

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

Marketing and sales are the primary focus. Many dashboards and reports don’t mention or track anything connected to customers. That sense of purpose is what allows each person on their team – from the park greeter to the sous chef to the cleaning crew – to connect their role with the bigger experience.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. Marketing has to connect with people on a range of emotions. We all do it! Fair enough.

Marketing 52

Marketing Entertainment Social Media Course 52

InMoment XI

NOVEMBER 23, 2021

This once a year occasion means customers are looking for the perfect gift for someone special—and the best deals they can find for the best and most luxurious products on the market. Knowing what’s working and what’s not in each type of experience can teach you how to create a smoother and more connected experience for customers.

Retail 529

Retail Customer Journeys Touchpoint Brands 529

C3Centricity

OCTOBER 16, 2019

The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Even though market research and insight (MRI) groups generally report into marketing in most companies, it seems to me that they are often working on different planets!

Marketing 120

Marketing Customer Centricity Consumers Groups 120

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 98

Sales Marketing Social Media Video 98

Optimove

OCTOBER 31, 2023

Part 1 of this series set the stage for lotteries to get ready and be set to fire effective marketing messages. Of course, recommended promotional strategies change based on each player lifecycle stage (LCS). Truly, the player lifecycle stage of each player is like a lighthouse guiding lottery marketing ideas.

Marketing 52

Marketing CRM Strategy Examples 52

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and pain points, All that’s left now is to connect the dots and show people why and how you’re going to change their lives. How Does Marketing Mix Modeling work?

Marketing 96

Marketing Return on Investment Advertising Analysis 96

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

C3Centricity

JANUARY 2, 2024

Of course, there are also a few perennials that have been appearing in our top 10 list for years, like insight development and customer observation. To stimulate your thinking, the article includes many real-world examples of how great insights can be turned into powerful ad campaigns that connect with customers and motivate them to buy.

Customer Centricity 226

Customer Centricity Course Brands Innovation 226

ShepHyken

JUNE 7, 2019

Phone calls are ripe with opportunities and the faster a caller connects with a friendly voice on the other end, the better. Consumers want to connect with your business. Consumers Demand Immediate Connection. Many companies are well aware of this, of course. How to Connect the Right Way.

Connections 117

Connections Customer Centricity Consumers Culture 117

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. With an effective retail customer feedback tool , of course! Seriously, it’s a game-changer! And the best part?

Retail 52

Retail Loyalty Connections Loyalty Programs 52

C3Centricity

OCTOBER 1, 2019

This mentions another of the reasons it is important to go beyond what customer's expect today - the emotional connection. It was therefore his philosophy to do limited market research and never to ask the advice of consumers on his innovations. The post Today’s Toughest Marketing Challenge is Not Customer Satisfaction!

Customer Satisfaction 180

Customer Satisfaction Hotels Marketing Customer Centricity 180

Hallmark Business Connections

MARCH 16, 2021

All that’s to say, it might be a good idea to consider marketing to Baby Boomers — and if you already have a high rate of Boomer buyers, you better start working hard to retain them. Here are three strategies you can employ when marketing to Boomers during the pandemic (and beyond). The post Marketing to Boomers?

Marketing 98

Marketing Social Media Retail Insurance 98

Kustomer

DECEMBER 17, 2020

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Sioban Massiah from Twitter to discuss the Power of Connection and how to retain customer loyalty. Learn how Sioban connects with customers by listening to the podcast below. Growing Your Connection to Retain Business.

Connections 80

Connections Conference Loyalty Survey 80

BirdEye

NOVEMBER 18, 2022

When you’re actively marketing your business online, social media platforms like Facebook can’t be ignored. In this blog, we’ll cover how to effectively market your business on Facebook. Table of contents What is Facebook marketing? How does Facebook marketing work? What is Facebook marketing?

Marketing 98

Marketing Social Media Video Groups 98

Maru Group

MARCH 17, 2020

Delivering meaningful connections with digital qualitative alternatives. I’m hoping to take advantage of some of this time to take some online courses”. Market performance adds another level of worry about our economic future in general. Human, emotional connection is more important than ever before.

Connections 52

Connections Consumers Course Communication 52

Ecrion

DECEMBER 8, 2020

What Is Omnichannel Marketing? | Multichannel vs. Omnichannel Marketing | Reap the Benefits of Omnichannel Marketing. When many of us think of marketing, our minds go to advertisements on television and in magazines, social media posts, and podcast ad spots. What Is Omnichannel Marketing? Omnichannel Marketing .

Omni-Channel 98

Omni-Channel Marketing Social Media Advertising 98

Experience Investigators by 360Connext

JANUARY 23, 2024

Customers often crave personal, empathetic connections and some bots simply aren’t up to the task. It’s all about connecting wherever your customers are. That means charting a course for JUST “mobile-first” is a short-sighted way to serve all customers. And frankly, there are fewer opportunities to reach a mass market.

Trends 143

Trends Self Service Customer Experience Customer Journeys 143

Beyond Philosophy

FEBRUARY 1, 2021

Clearly, this is very important and we’ll talk about what it means below, but this is just another way to make an emotional connection with customers. Research from Motista shows that emotionally connected customers: have a 306% higher lifetime value; stay with a brand an average of 5.1 Aim for an emotional connection.

Marketing 147

Marketing Hospitality Hotels Consumers 147

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.

Marketing 52

Marketing How To Return on Investment e-support 52

NetBase

DECEMBER 20, 2019

Influencer marketing is all about authenticity. And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. These computer generated image (CGI) influencers are connecting authentically with audiences in ways that other influencers have to envy. Take CGI influencers, for example.

Connections 56

Connections Consumers Fashion Social Media 56

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Tools 78

Tools Social Media Marketing Groups 78

C3Centricity

JULY 30, 2018

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

Strategy 120

Strategy Marketing How To Customer Centricity 120