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Optimove Connect 2024: Highlights in Pictures

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Discover which level you are on and how you can move up.

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Unplugging to Connect: How Community Impacts Your Business

Gainsight

It can be so easy to simply enter customer info into our CRM and go through the motions of addressing customer needs that we often forget that there is a human being on the other side of the screen. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.

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How Exactly Will a CRM Power Omnichannel Customer Support In the Future?

Kustomer

They’re utilizing the most impactful technology solutions to steer customer service and support with customer relationship management (CRM). The CRM is the heart of the omnichannel CX strategy by providing a centralized location in which to collect and access data from every customer interaction across every channel and with every agent.

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Lottery Operators: Firing Lottery Marketing Messages that Hit the Mark

Optimove

Part 1 of this series set the stage for lotteries to get ready and be set to fire effective marketing messages. Of course, recommended promotional strategies change based on each player lifecycle stage (LCS). Truly, the player lifecycle stage of each player is like a lighthouse guiding lottery marketing ideas.

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How to Use Your CRM to Optimize Influencer Marketing

Method:CRM

Social media marketing looks little like it did just a few short years ago. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable. Influencers.

CRM 63
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How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. Or are you not even there yet?

Marketing 198
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Today’s Toughest Marketing Challenge is Not Customer Satisfaction!

C3Centricity

CRM #CEX #CustomerSatisfaction Click To Tweet. This mentions another of the reasons it is important to go beyond what customer's expect today - the emotional connection. CEX #CRM #CustomerSatisfaction #CustomerCentricity Click To Tweet. quote @TimCook #CEX #CRM #CustomerSatisfaction Click To Tweet.