Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.

Connections 52

Connections Chief Customer Officer e-support Roadmap 52

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. Let’s explore how it could look.

Brands 95

Brands Marketing Travel Advertising 95

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Source: Accenture.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing Tips 175

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. Marketing has to connect with people on a range of emotions. We all do it! Fair enough.

Marketing 52

Marketing Entertainment Social Media Course 52

NetBase

JANUARY 20, 2020

And brands are catching on to the power of these viral visuals, using memes for marketing. This makes sentiment analysis more important than ever, as not all memes are created equal, of course. And it’s super relevant, of course: Good memes make us laugh. Sentiment Behind Good Meme Marketing. But others?

Analysis 67

Analysis Brands Marketing Course 67

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. It’s not, of course. But, we have a top ten list that should get your market intelligence efforts moving in the right direction. Sounds like a simple, short list of tools to come up with, right?

Tools 98

Tools Brands Ecommerce Advertising 98

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. Moreover, they become your ultimate cheerleaders, spreading the good word about your brand to everyone they know. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

C3Centricity

OCTOBER 16, 2019

The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Even though market research and insight (MRI) groups generally report into marketing in most companies, it seems to me that they are often working on different planets!

Marketing 120

Marketing Customer Centricity Consumers Groups 120

ShepHyken

JUNE 7, 2019

This week we feature an article by Molly Moore about why phone calls and online chat can make the difference between customer-centric brands and everybody else. In fact, nearly t wo-thirds (65%) of potential customers want to reach brands by phone. Consumers want to connect with your business.

Connections 119

Connections Customer Centricity Consumers Culture 119

Brandwatch CX

NOVEMBER 3, 2022

The rise of the micro-influencer, a person or account with a niche but engaged following, has seen more and more brands explore new relationships with non-A-listers. With the influencer market cracked open, it’s arguable that it’s never been easier to make some decent cash from sponsored posts. bw_banner_cta].

Brands 66

Brands Guidelines Advertising Connections 66

NetBase

MAY 13, 2020

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Here’s why.

B2C 98

B2C B2B Brands Trends 98

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and pain points, All that’s left now is to connect the dots and show people why and how you’re going to change their lives. How Does Marketing Mix Modeling work?

Marketing 96

Marketing Return on Investment Advertising Analysis 96

C3Centricity

OCTOBER 1, 2019

This mentions another of the reasons it is important to go beyond what customer's expect today - the emotional connection. That is what touches our customers and makes them feel differently about our brand, company or service. The brand is Brompton Bikes, a folding, city bike.

Customer Satisfaction 180

Customer Satisfaction Hotels Marketing Customer Centricity 180

Hallmark Business Connections

MARCH 16, 2021

With the increase in options that online shopping affords, we also saw brand loyalties tested. All that’s to say, it might be a good idea to consider marketing to Baby Boomers — and if you already have a high rate of Boomer buyers, you better start working hard to retain them. Create a seamless offline-to-online experience.

Marketing 98

Marketing Social Media Retail Insurance 98

Optimove

OCTOBER 31, 2023

Part 1 of this series set the stage for lotteries to get ready and be set to fire effective marketing messages. Of course, recommended promotional strategies change based on each player lifecycle stage (LCS). Truly, the player lifecycle stage of each player is like a lighthouse guiding lottery marketing ideas.

Marketing 52

Marketing CRM Strategy Examples 52

Brandwatch CX

NOVEMBER 3, 2022

The rise of the micro-influencer, a person or account with a niche but engaged following, has seen more and more brands explore new relationships with non-A-listers. With the influencer market cracked open, it’s arguable that it’s never been easier to make some decent cash from sponsored posts. bw_banner_cta].

Brands 59

Brands Guidelines Advertising Connections 59

Joe Rawlinson

JANUARY 31, 2018

But, believe it or not, uniting the forces of education and marketing can go a long way in your pursuit of happiness. Don’t just market to your customers, though. Of course, blog posts should also include and provide sales opportunities. Educate Through Email Marketing.

Consumers 83

Consumers Tools Brands Marketing 83

C3Centricity

JUNE 25, 2020

Do all your brands have a clear description of their target audience? Include not only your customers’ demographics and consumption / purchasing habits but also information about where they do these things, what values they have that you can tap into and what emotions motivate them to purchase and use your brand. #2

Customer Centricity 177

Customer Centricity Competitive Advantage Trends Brands 177

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. The brands that win are the ones who find a way to engage, personalize and reduce friction in their experiences.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

C3Centricity

JULY 30, 2018

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

Strategy 120

Strategy Marketing How To Customer Centricity 120

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Oracle

FEBRUARY 25, 2020

Customer experience starts long before the sale, with immersive, engaging content marketing that hardly feels like “marketing.” Of course, customer experience and content marketing start with providing value. For inspiration, here are a few examples of brands baking CX into their content marketing.

Examples 84

Examples Marketing Customer Experience Transportation 84

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. According to HubSpot, more than 60% of marketers cite creating high-quality leads as the most prevalent issue when discussing attracting new customers. Choosing a Good Name for Your Brand Is Important. Prioritize Customer Experience.

Brands 52

Brands Tips Social Media Financial 52

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.

Marketing 52

Marketing How To Return on Investment e-support 52

Hallmark Business Connections

OCTOBER 5, 2020

Loneliness, of course. Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world. Social responsibility should now be safely in the marketer’s wheelhouse. What are we referring to here?

Brands 97

Brands Social Media Travel Engagement 97

Ecrion

DECEMBER 8, 2020

What Is Omnichannel Marketing? | Multichannel vs. Omnichannel Marketing | Reap the Benefits of Omnichannel Marketing. When many of us think of marketing, our minds go to advertisements on television and in magazines, social media posts, and podcast ad spots. What Is Omnichannel Marketing? Omnichannel Marketing .

Omni-Channel 98

Omni-Channel Marketing Social Media Advertising 98

Kustomer

DECEMBER 17, 2020

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Sioban Massiah from Twitter to discuss the Power of Connection and how to retain customer loyalty. Learn how Sioban connects with customers by listening to the podcast below. Growing Your Connection to Retain Business.

Connections 80

Connections Conference Loyalty Survey 80

NetBase

DECEMBER 20, 2019

Influencer marketing is all about authenticity. And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. These computer generated image (CGI) influencers are connecting authentically with audiences in ways that other influencers have to envy. Take CGI influencers, for example.

Connections 56

Connections Consumers Fashion Social Media 56

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages? Our customers are getting smarter every day.

Marketing 120

Marketing Social Media Loyalty Brands 120

Gainsight

APRIL 15, 2022

Of course, it’s never that easy. The more specific your behavioral segmentation is, the more precisely you can target your marketing efforts. This enables you to personalize your outreach in a way that helps you connect with each user on a deeper level. Increase brand loyalty. Develop deeper connections.

Connections 52

Connections e-support Groups Engagement 52

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Tools 78

Tools Social Media Marketing Groups 78

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. What’s a great company that connects with people’s identities?

Brands 52

Brands Marketing Sports Exercises 52