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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, through the application of advanced technologies like Natural Language Processing (NLP), voice analytics, and predictive customer analytics , companies can now unlock the hidden potential of unstructured data, gaining deeper customer insights and improving decision-making processes.

Analytics 488
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Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Forrester's Customer Insights

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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Get Set to Re-Imagine Customer Experience at Sabio’s Disrupt UK in 2024

CSM Magazine

Disrupt – our flagship digital transformation conference in the UK – will once again attract leading CX experts and innovators to London’s The Brewery venue on Tuesday, March 5th. Innovation will be front and centre The importance of CX innovation will also take centre stage at Disrupt 2024.

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Speak to your customers in a conversational and personal tone. Expectation: Customers expect innovation.

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Customer-Centric Marketing: Align for Growth

ClearAction

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Find customer insights about “the how”.

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3 ways to score significant wins in your insight community’s first year

Alida

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret?