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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Analysis 260
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Organizational Transformation

Horizon CX

While transformation involves reshaping an organization into something new, customer experience (CX) professionals wield significant potential to drive this change, even from positions below the C-level. It can be done, but it will require resilience. It requires vision, strategic alignment, and relentless execution.

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Customer Experience Digitization: 7 Strategies to Get The Best Results

Lumoa

Key Drivers of Successful Customer Experience Digitization Today, businesses must continually evolve to address the needs of their customers. Embracing new technology solutions and digitizing customer experience has become a crucial part of this evolution. It is no longer a competitive advantage but a necessity.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy.

Analytics 488
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The discussion around preparation also highlighted the importance of assessing product alignment with target customers, the risks of non-compliance, and the benefits of adopting a customer-first approach. Ensuring the needs of vulnerable customers are met was also discussed as a crucial aspect of achieving desired outcomes.

Consumers 492
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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service. This can contribute to a competitive advantage and increased customer loyalty.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able to keep up. However, all your customers want the same thing: to be able to interact with their brand on their terms. Multichannel strategies, on the other hand, may involve using multiple channels independently.