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Mastering Social Media Reporting Series

NetBase

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Top coffee brands in a direct comparison. Brand Analysis Report.

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Using Social Media Insight to Inform Competitive Intelligence

NetBase

They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . They should be performing ongoing comparisons to previous results and incorporated data sets, including last year’s sales, older campaigns, surveys, feedback and so much more.

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Questionnaire vs Survey: Difference And Comparison

SurveySparrow

An online survey tool like Surveysparrow makes that easier, of course, but you can also take a look at our article on how to conduct a survey for more detailed guidance. What you find, of course, depends on what you’re looking for. The post Questionnaire vs Survey: Difference And Comparison appeared first on SurveySparrow.

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How to Use Social Media Audience Analysis for Marketing Success

NetBase

But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand. And a significant revelation made possible by social media audience analysis. Marketing success can feel elusive some days. Let’s check it out! Who Are You?

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2019 Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard

NetBase

Lloyds Banking Group is one example of a brand that uses dashboards to look at the performance of paid content on social for the sake of comparisons to survey-based research. They know surveys can result in participants saying what they think a brand wants to hear, but on social those insights are unfiltered.

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Four Ways to Nail Your Market Research

CSM Magazine

Social Listening. But the ubiquity of social media presents you with a new opportunity to gain data and evidence regarding your brand’s stature and reach – and even evaluate new strategies as they launch. The proof is in the pudding; if it works well, congratulations! And if it doesn’t, you can simply retract and try again.

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Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.”. A change in consumer preference in social media or a minor dislike in a product feature can make a huge difference. If it wasn’t difficult, everyone would do it.

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