3 Areas of Customer Experience Where Human Expertise Is Absolutely Vital
InMoment XI
SEPTEMBER 28, 2022
In 2021, the Wall Street Journal ran an article titled, “Why Companies Shouldn’t Give Up on Focus Groups.” Understanding the experience a customer has, from their perspective, across their end-to-end journey with your company, products, services or processes is what customer journey mapping is all about. Qualitative Research.
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