The New Strategic Growth Blueprint for Successfully Reimagining Market Research
C3Centricity
MARCH 25, 2024
I believe it is because their ROI is longer-term and often difficult to prove. A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. years) A study from Spencer Stuart among CMOs of Fortune 500 companies found that the average tenure is 4.2 years), with B2B companies (4.4
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