article thumbnail

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

I believe it is because their ROI is longer-term and often difficult to prove. A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments.

Marketing 226
article thumbnail

What it’s like to attend the Medallia Experience conference

Thematic

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. The long corridors at the Wynn, Medallia's conference venue There were more people than I expected. First, it’s hard not to compare two events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

I believe it is because their ROI is longer-term and often difficult to prove. A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments.

Marketing 156
article thumbnail

5 Reasons To Get Tickets to XI Forum Europe 2023!

InMoment XI

Integrated Insights : Delivering both leading innovative technology and strategic expertise to deliver ROI. Reason #4: The Conference is More Practical Than Ever The event has been crafted to provide you with an insider’s perspective on a selection of EMEA’s most successful experience programmes.

article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

article thumbnail

Maximize Return on Experience (ROE)

Customer Enthusiast

Today’s blog post is a part of a series of posts that I will be sharing over the next couple of weeks related to what I learned at the Agilysys Inspire User Conference in Las Vegas, March 18-20, 2024. I learned the difference between return on investment (ROI) and return on experience (ROE).

article thumbnail

Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. conference and in his article, Welcome to Churn Nation, The 9th Biggest Country in the World You’ve Never Heard of — But Are Living In. Did you know that 1.8 trillion).

ROI 59