Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Good or bad, social media massively amplifies the word-of-mouth effect.

Hospitality 74

Hospitality Travel Industry Brands 74

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. Social & Relationships. Sales & eCommerce.

Tools 98

Tools Brands Ecommerce Advertising 98

Experience Investigators by 360Connext

NOVEMBER 17, 2020

Don’t turn it into a sales pitch. Employees wrote and tied hand-written thank you notes to baggage that travelers collected after their flight. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization.

How To 372

How To Airlines Social Media Tips 372

Tricia Morris

SEPTEMBER 2, 2016

Love it or leave it, brands and organizations just can’t shake customer expectations for social customer service, and from Microsoft’s 2016 State of Global Customer Service Report responses, it looks like those expectations are only set to grow as time goes on and a next generation of customers comes of age.

Social Media 70

Social Media Customer Service Entertainment Travel 70

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Hillary Saviello – Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation. Or should be.

Social Media 43

Social Media Analytics Brands Sports 43

Optimove

AUGUST 15, 2023

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52

Brands Marketing Advertising Video 52

QuestionPro Audience

FEBRUARY 15, 2018

Once they find a brand that appeals to them, they are extremely brand loyal. TRAVEL 84% of boomers book their travel online. This is no surprise since the advance of technology has made traveling easier for everyone. From researching, price comparison, and booking travel, it is all the click of a button away.

Company 186

Company Travel Comparison Social Media 186

Lumoa

JANUARY 24, 2024

Have you ever traveled to a country where you didn’t speak the language? Every employee, from the product designer to the in-store salesperson, all the way to the after-sales customer service rep, has a role to play. Social Media Insights : Keep an eye on social media channels for both positive and negative mentions.

Analytics 208

Analytics Feedback Net Promoter Score Analysis 208

BirdEye

MAY 3, 2023

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Experience Investigators by 360Connext

NOVEMBER 22, 2022

Don’t turn it into a sales pitch. Employees wrote and tied hand-written thank you notes to baggage that travelers collected after their flight. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization.

How To 143

How To Airlines Social Media Tips 143

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

C Space

JULY 1, 2020

The Brand Move Roundup – July 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Travel Social Media Banking 52

Joe Rawlinson

NOVEMBER 1, 2021

Implementing an effective marketing strategy can help you boost your sales. Cause marketing or cause-related marketing is a marketing approach in which companies execute campaigns by supporting some social causes and beliefs. Cause marketing can help for-profit businesses to increase brand awareness and reputation.

Marketing 78

Marketing Social Media Ecommerce Hotels 78

BirdEye

DECEMBER 28, 2022

Are you looking for ways to increase your social media followers? If the answer to either question is yes, you should consider running a social media contest. Contests are a great way to get people excited about your brand, and they can be a lot of fun for participants as well. What is a social media giveaway?

Social Media 19

Social Media Video Brands Engagement 19

Comm100

MARCH 18, 2020

The key issues are slower sales (42%), supply chain disruptions (39%) and sick employees (4%). Naturally, this is going to cause a dive in brick-and-mortar sales, but an uplift in online engagement as consumers turn to the internet from the safety of their homes. Enable online sales. However, it’s not all doom and gloom.

Social Media 131

Social Media Travel Government e-support 131

Kerry Bodine

APRIL 30, 2019

Best of all, executives could see how a customer’s experience dealing with their organization would influence their likelihood to recommend — and how that likelihood to recommend could have a direct financial impact in the form of new customers and increased sales. Event #2: Social media went mainstream.

Net Promoter Score 149

Net Promoter Score Customer Experience Social Media NPS 149

Kerry Bodine

APRIL 30, 2019

Best of all, executives could see how a customer’s experience dealing with their organization would influence their likelihood to recommend — and how that likelihood to recommend could have a direct financial impact in the form of new customers and increased sales. Event #2: Social media went mainstream.

Net Promoter Score 149

Net Promoter Score Customer Experience Social Media NPS 149

Comm100

MARCH 18, 2020

The key issues are slower sales (42%), supply chain disruptions (39%) and sick employees (4%). Naturally, this is going to cause a dive in brick-and-mortar sales, but an uplift in online engagement as consumers turn to the internet from the safety of their homes. Enable online sales. However, it’s not all doom and gloom.

Social Media 130

Social Media Travel Government e-support 130

Customer Bliss

JUNE 6, 2018

Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program. Then, he spent time gathering customer feedback from call centers, social media, etc. You have to win on service and experience, especially considering business travelers.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Social Media 52

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

C Space

MAY 28, 2020

The Brand Move Roundup – May 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. In the U.S.,

Brands 52

Brands Self Service Tourism Sports 52

SurveySensum

JANUARY 26, 2024

Decoding the Customer Journey Stages The Foundation: Awareness Stage Exploring Options: Consideration Stage Decision-Making: Decision Stage Beyond the Sale: Post-Purchase/Retention Stage Advocacy and Referrals: Advocacy Stage Wrapping Up! Maintain consistency in brand messaging across all platforms.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

C Space

MARCH 12, 2020

The Brand Move Roundup. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Chris Nurko. Chief Innovation Officer, C Space. Technology.

Brands 52

Brands Airlines Fashion Travel 52

BirdEye

JUNE 21, 2023

Customer referrals can also boost your credibility, optimize your sales cycle, and keep high-value customers engaged. When a customer refers prospects to your product or service, they explain why purchasing from your brand is the best option, thus leading to a much higher chance of conversion. How does a referral program work?

Examples 93

Examples Social Media Travel Software 93

C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Advertising Transportation 52

Beyond Philosophy

MAY 24, 2016

Influencers are individuals who have the means to interact with others through their social network, who actively use multiple channels to seek information, and who are frequently sought out for their opinions. In ham radio terms, they actively send and receive brand-related messages.

Brands 94

Brands Social Media B2B Government 94

Ann Michaels and Associates

JUNE 5, 2020

There’s been shift from “you’re a predictable brand I trust” to “I am loving this exclusive boutique experience.” The one-of-a kind charm is alluring travelers across the globe. Guests are constantly looking for what is postable, or the “social return,” according to a recent article by Kristen Morales. Social Media’s Role.

Hospitality 59

Hospitality Retail Social Media Hotels 59

C Space

JULY 24, 2020

The Brand Move Roundup – July 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Tourism Advertising Travel 52

BirdEye

MAY 12, 2023

Almost every business uses referrals and swears by their effectiveness in driving more traffic, generating more leads, and increasing sales. In this article, we’ll look at some of the big brands’ most successful referral code examples for inspiration. So let’s examine how many brands leverage referral codes for their business.

Examples 98

Examples Apparel Social Media Fashion 98

BirdEye

JUNE 21, 2023

With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Electric vehicle sales, on the other hand, increased by 41% in 2020 and are expected to continue to rise. Detailed competitor analysis is empowering.

Analysis 98

Analysis Social Media Hotels Competitive Advantage 98

BirdEye

NOVEMBER 8, 2023

FAQs on eCommerce review sites Unlock your business potential by listing on these eCommerce review sites To truly elevate your brand experience, you must be listed and engage regularly on these third-party review sites. Here are two places your travel business must be listed: 36. What are eCommerce review sites?

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

C Space

JUNE 15, 2020

The Brand Move Roundup – June 12, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Fifteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Travel Social Media Report 52

Currency Alliance

APRIL 15, 2024

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52