BirdEye

DECEMBER 30, 2022

As a social media manager, your success hinges on how well you can engage with and grow your audience. Figuring out the best time to post content on each social media platform can make or break your campaigns. Table of contents When is the best time to post on social media in general? Try A/B testing.

Social Media 98

Social Media B2C Healthcare B2B 98

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. And this can be dangerous when brands are approached by providers pretending to be something they’re not ! How does social media monitoring work? How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

NetBase

AUGUST 5, 2020

The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. And these insights offer intel brands should keep to-of-mind: Airport traffic has dropped as much as 92%.

Travel 98

Travel Industry Social Media Hotels 98

Brandwatch CX

FEBRUARY 1, 2019

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Analysis Metrics 98

NetBase

APRIL 14, 2020

People are talking about travel – and it’s not all about boycotts or travel bans, which of course makes for salacious news in and of itself. People Love to Travel. It seems the travel industry is in the news constantly these days, as consumers dispute everything from airline fees to cruise ship nightmares.

Travel 81

Travel Airlines Social Media Consumers 81

NetBase

JANUARY 8, 2019

Social media monitoring is not the same as social media listening, and you may be confusing the two! or maybe you’re a Bird Box fan and possess the wildly unlikely ability to navigate social blindfolded. The social intelligence ahead of the event was not strong there. Does it really matter if you are?

Social Media 91

Social Media Analysis Brands Measurement 91

InMoment XI

FEBRUARY 15, 2022

During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. And, with the many social media filters that younger customers use daily, it’s no wonder that virtual try-on capability has emerged as a top expectation. Augmented reality in retail blew up during the pandemic.

Retail 260

Retail Consumers Social Media eBook 260

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

Thematic

AUGUST 16, 2022

At a recent Friday team session, Thematic delved into our customers' world by doing a brand survey. For each brand, we gave a score (1-5) and a reason for the score. Here’s what I found: If we go by overall score and sentiment, Thematic’s favorite brand is Marvel.

Brands 71

Brands Entertainment Social Media Comparison 71

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Those who get it wrong can face a barrage of complaints and criticism on social media – witness the high profile social media backlash experienced by United Airlines last year. Published on: April 18, 2018.

Travel 49

Travel Brands Airlines Customer Experience 49

BirdEye

NOVEMBER 15, 2023

But what happens when those words travel at the speed of the internet? When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. We’ve all heard it before: word-of-mouth can make or break a business. Let’s dive in.

Retail 111

Retail Brands Consumers Case Study 111

NetBase

JUNE 11, 2020

Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little less intimidating. This is where social listening comes in.

Travel 60

Travel Airlines Consumers Hotels 60

QuestionPro Audience

MAY 4, 2018

As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.”. Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. ONCE IS ENOUGH.

Brands 191

Brands Marketing Social Media Survey 191

Experience Investigators by 360Connext

MARCH 26, 2015

I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.

Travel 110

Travel Hotels Guest Experience Airlines 110

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Good or bad, social media massively amplifies the word-of-mouth effect.

Hospitality 74

Hospitality Travel Industry Brands 74

ShepHyken

AUGUST 13, 2021

He writes about how successful, global brands use social media to deliver outstanding customer service experiences. Social media is a powerful tool that can encourage customers to acknowledge a job well done. Social media is a powerful tool that can encourage customers to acknowledge a job well done.

Social Media 142

Social Media Customer Experience Management Chatbots 142

InMoment XI

OCTOBER 19, 2021

Not that long ago, if we wanted to know what a customer thought, how they felt about interacting with your brand (website, store, call center, etc.), We also ask questions we should know the answer to, like “did you travel with us in the last 30 days?” We have agents on the phone, email, live chat, and social media messaging.

Analytics 493

Analytics Data Customer Experience Social Media 493

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

NetBase

APRIL 3, 2020

Social listening offers crucial intel as agencies help brands create crisis plans to get clients through the next four-to-six months. Capturing the social voice of the traveler during Covid-19 is not a simple task, as it requires expert filtering to boil down the data to actual, and inevitably actionable proof points.

Travel 70

Travel Comparison Hospitality Social Media 70

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Hillary Saviello – Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation. Or should be.

Social Media 43

Social Media Analytics Brands Sports 43

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

Tricia Morris

SEPTEMBER 2, 2016

Love it or leave it, brands and organizations just can’t shake customer expectations for social customer service, and from Microsoft’s 2016 State of Global Customer Service Report responses, it looks like those expectations are only set to grow as time goes on and a next generation of customers comes of age.

Social Media 70

Social Media Customer Service Entertainment Travel 70

Optimove

AUGUST 15, 2023

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52

Brands Marketing Advertising Video 52

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. SurveyMonkey offers brands the ability to poll an audience.

Tools 98

Tools Brands Ecommerce Advertising 98

GetFeedback

FEBRUARY 15, 2019

A customer who has a positive experience with a company is more likely to remain loyal to that brand, even going as far as to advocate for it online or offline. It’s also extremely important to monitor the social media conversation around your company. Isn’t that the same as customer service? Not exactly.

Strategy 322

Strategy Customer Experience Net Promoter Score Social Media 322

QuestionPro Audience

FEBRUARY 15, 2018

Once they find a brand that appeals to them, they are extremely brand loyal. TRAVEL 84% of boomers book their travel online. This is no surprise since the advance of technology has made traveling easier for everyone. From researching, price comparison, and booking travel, it is all the click of a button away.

Company 186

Company Travel Comparison Social Media 186

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

SurveySensum

DECEMBER 1, 2023

Nine out of ten customers these days will read the reviews for a brand before they buy a product. Research shows that 86% of buyers are willing to pay more to a brand known to offer higher quality and better customer experience! All this makes customer feedback one of the most valuable tools for brands to gain a competitive advantage.

Competitive Advantage 52

Competitive Advantage Feedback Brands Social Media 52

Experience Investigators by 360Connext

NOVEMBER 17, 2020

Employees wrote and tied hand-written thank you notes to baggage that travelers collected after their flight. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization. Ways a brand has thanked you as a customer.

How To 372

How To Airlines Social Media Tips 372

BirdEye

DECEMBER 28, 2022

Are you looking for ways to increase your social media followers? If the answer to either question is yes, you should consider running a social media contest. Contests are a great way to get people excited about your brand, and they can be a lot of fun for participants as well. What is a social media giveaway?

Social Media 19

Social Media Video Brands Engagement 19

GetFeedback

NOVEMBER 25, 2019

Internet Social Media: 72%. Internet Travel Services: 78%. One more thing— We recently partnered with TEDx Speaker and CX expert Jeannie Walters to launch a webinar where we discussed how leading brands are measuring CSAT and using these insights to improve the customer experience. Internet Investment Services: 79%.

Customer Satisfaction 293

Customer Satisfaction Industry Effort Score Apparel 293

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

QuestionPro Audience

SEPTEMBER 7, 2022

In fact, many people participate in surveys out of altruism: they want to help the brands they love or make a difference by contributing to social, medical, or educational research. At QuestionPro, we ensure our survey templates are eye-friendly and 100% customizable, so your branding never goes unnoticed. Conclusion.

Marketing 195

Marketing Social Media Study Survey 195

C Space

JULY 1, 2020

The Brand Move Roundup – July 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Travel Social Media Banking 52

Hallmark Business Connections

OCTOBER 5, 2020

Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world. Social responsibility should now be safely in the marketer’s wheelhouse. 4 Strategies for Creating a More Empathetic Brand.

Brands 97

Brands Social Media Travel Engagement 97