CSM Magazine

FEBRUARY 12, 2024

Corporate events serve as a powerful platform for networking, brand promotion, and industry engagement. Ask yourself what you wish to achieve: Is it brand awareness, lead generation, or establishing thought leadership? Begin with a compelling event theme that ties in with your brand identity and resonates with your target audience.

Industry 95

Industry Tips Entertainment Transportation 95

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Interactive social apps 7. Know your audience 2. Know your goals 3.

Social Media 98

Social Media Brands Video Entertainment 98

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Media & Entertainment Methodology. So, who does it best?

Entertainment 40

Entertainment Social Media Report Industry 40

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 58

Marketing Social Media How To Healthcare 58

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise.

Innovation 73

Innovation Brands Social Media Advertising 73

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. These moments make an otherwise generic interaction memorable and special.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #1: Make it personal. Even better?

Tips 59

Tips Gamification Engagement Marketing 59

West Monroe

FEBRUARY 13, 2024

Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role. Could you share your thoughts on this evolution?

Sports 98

Sports Tourism Entertainment Technology 98

CSM Magazine

FEBRUARY 15, 2024

Her direct and authentic interaction has fortified her bond with her fans and allowed for instantaneous feedback that influences her creative process. Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. With an impressive 128 million followers on Instagram and 88.7

Engagement 52

Engagement Entertainment Video Analytics 52

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. The challenge lies not only in offering unique products or services but also in crafting a distinct brand identity.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

ECXO

APRIL 10, 2024

It’s only when these customers interact with a business, such as through a purchase or a service call, that their “superposition” collapses into a specific need, desire, or expectation. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 111

Connections Customer Experience Social Media Analysis 111

Beyond Philosophy

JANUARY 19, 2022

Some say it will be the next level of online interaction where anything can happen. While they have to this point largely been dominated by games and entertainment, these immersive technologies are poised to change how people interact with brands’ products and services in more everyday ways.

Examples 78

Examples Entertainment Social Media Consulting 78

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

CSM Magazine

JANUARY 2, 2024

Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities. This unified approach enhances convenience for high rollers and reinforces a cohesive brand experience.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 52

CRM Marketing Chief Customer Officer Entertainment 52

GetFeedback

JANUARY 21, 2020

Artificial Intelligence has already been making an impression on the business industry with data collection for marketing and changing how people interreact with IT. AI has already begun to change this bleak interaction. It can be used for entertainment with recommendations from film, TV, and music streaming sites.

How To 195

How To Self Service Chatbots e-support 195

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

Customer Guru

JANUARY 30, 2018

Viraj Verma is currently working as the Head of Marketing and Strategic Alliances at PVR BluO, a one of a kind of entertainment concept in India. Mr. Verma has an experience of 17 years in the Marketing domain across multiple industries such as entertainment, hospitality, and retail.

Brands 95

Brands Customer Experience Marketing Entertainment 95

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

CSM Magazine

APRIL 16, 2024

Online casinos are not just places for digital entertainment; they are platforms where the experience of each user can define the longevity and success of the casino itself. Their ability to learn from interactions means that the more a player engages with the assistant, the better it becomes at predicting and meeting their needs.

Tips 52

Tips Knowledge Base Multi-Channel Self Service 52

GetFeedback

JULY 19, 2019

We can agree there are more customer interactions than ever before, and some of that is our own fault. With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. Some are calling CX the new marketing, others are calling it the new brand.

ROI 309

ROI How To Touchpoint Hotels 309

CSM Magazine

APRIL 23, 2021

Cierra Dobson, strategy director at design and technology agency, Rufus Leonard , explores how brands of all shapes and sizes can adopt the successful strategies of category-defining service brands to grow their market share and take the lead. The strength and resilience of service brands.

Brands 52

Brands How To Exercises Return on Investment 52

Beyond Philosophy

JANUARY 19, 2022

This metaverse concept is poised to change everything, from how we interact online to how we buy things to the way brands market themselves. . We hosted an expert on a recent podcast to tell us how the metaverse will change brand marketing. Usually, you think of VR as an entertainment experience.

Examples 89

Examples Entertainment Technology Interaction 89

Maru Group

APRIL 16, 2020

What should gaming brands be doing to attract and retain new players? We’ve seen a dramatic increase in people reaching for digital entertainment as a means to cope with what the new-normal COVID-19 has imposed on the world. Video games serving as an outlet for control, connection and creativity. Creativity.

Brands 59

Brands Strategy Entertainment Video 59

SurveySparrow

SEPTEMBER 5, 2023

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. What is Automotive Customer Experience?

Automotive 52

Automotive Trends Strategy Customer Experience 52

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

SurveySparrow

NOVEMBER 26, 2019

When such days are upon us, our marketing team here at SurveySparrow resorts to some of the best ‘to-the-point’ quotes that pack a punch to arouse the desire and energy to do something great! We have curated a list of the most inspiring marketing quotes to bring out the best of the marketer in you. Marketing is about values.

Marketing 90

Marketing Social Media Advertising Brands 90

Experience Investigators by 360Connext

APRIL 30, 2015

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 110

Brands Retail Consulting Touchpoint 110

Lithium

FEBRUARY 28, 2023

There is Meta, the brand, and there is the all-encompassing term, metaverse, which essentially means multiple worlds enabled through augmented and/or fully virtual experiences, where people can interact, work, play and more. Although Meta (formerly Facebook) is creating its own “Metaverse” it is only one of many such projects.

Social Media 93

Social Media Gamification Fashion Entertainment 93

CSM Magazine

MAY 15, 2023

This convenient and interactive experience empowers customers to make well-informed decisions and enhances their overall shopping experience. Personalized Marketing and Promotions Retailers are leveraging QR codes to deliver personalized marketing campaigns and promotions.

Retail 52

Retail Industry Entertainment Advertising 52

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

BirdEye

MARCH 15, 2023

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. If a brand’s target audience is primarily females aged 18-24, they most likely benefit by focusing their efforts on platforms such as Instagram and Snapchat.

Social Media 52

Social Media Data Entertainment Groups 52

ShepHyken

AUGUST 14, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at PeddleWeb. Put simply; customer experience can be defined as thoughts and feelings that the consumer associates with the brand. Put simply; customer experience can be defined as thoughts and feelings that the consumer associates with the brand.

Tips 128

Tips Customer Experience Social Media Insurance 128

Win the Customer

SEPTEMBER 5, 2023

But beyond personal connections and entertainment, social media has also revolutionized the world of customer service. Transparency : Social media provides a platform for transparent interactions between businesses and customers. This word-of-mouth promotion can lead to increased brand visibility and potentially reach new customers.

Social Media 59

Social Media Customer Service Competitive Advantage Entertainment 59