InMoment XI

OCTOBER 18, 2022

A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. All of these obstacles affect both customers and brands to some extent.

Brands 529

Brands Transportation Wait Times Course 529

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Gone are the days when spreadsheets and casual market observations sufficed.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

CSM Magazine

APRIL 19, 2024

In this article, we will delve into all the different aspects of CX software and its importance in boosting interaction. Getting to Know CX Software CX software includes applications and platforms that aim to enhance customer interactions, elevate satisfaction levels, and foster loyalty.

Interaction 52

Interaction Software Engagement Net Promoter Score 52

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Strategy Marketing Social Media 52

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Chatbots 100

BirdEye

NOVEMBER 21, 2023

Juggling creative expression with the practicalities of project management and client interactions adds complexity. Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results.

Marketing 110

Marketing Social Media Advertising Tips 110

CSM Magazine

NOVEMBER 7, 2018

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Keep the customer informed. Keep it simple.

Interaction 221

Interaction Telecommunications Customer Satisfaction Social Media 221

Joe Rawlinson

JANUARY 22, 2024

Building local brand awareness is just as important as creating a strong online identity. Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.

Brands 78

Brands How To Sports Social Media 78

Comm100

APRIL 22, 2021

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Evolution of AI . Watch the video. AI Chatbot.

Chatbots 246

Chatbots Brands Wait Times Consumers 246

Beyond Philosophy

MAY 25, 2022

Contact center employees felt like second-class citizens in the organization, not nearly as valuable or venerated as sales and marketing. With all that rich data pouring in, the contact center can be a front-line help to the company and the company’s brand. The post The Future of Contact Centers is Enriching Human Interactions.

Contact Center 148

Contact Center Interaction Self Service Consulting 148

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

ShepHyken

JUNE 13, 2018

While it includes customer service, which is a big part of the overall experience, it is also how your offerings are packaged, your advertising and marketing messages, and more. It’s every interaction, human or otherwise, that you have with the brand. It’s focused on people interacting with people.

Interaction 100

Interaction Brands Advertising Customer Service Training 100

NobelBiz

JULY 4, 2023

One such technology is Automated Interaction Summaries. According to a report by Mordor Intelligence , the AI market in call center applications is anticipated to witness a CAGR of 25.8% Automated Interaction Summaries are more than just a technological innovation; they are a catalyst for transforming customer service experiences.

Interaction 52

Interaction Call Center Engagement Contact Center 52

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Google also prioritizes video content.

Video 95

Video Strategy Marketing Social Media 95

CSM Magazine

MARCH 13, 2024

You’ve nailed down your target audience, you’ve crafted compelling marketing campaigns, and you’re seeing some success. In this article, we’re going to explore how you can supercharge your branding efforts by leveraging the power of customer success management. Turning that sale into a loyal, lifelong customer.

Customer Success 52

Customer Success Brands Management How To 52

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. Every interaction counts, and one frequently neglected yet vital touchpoint is the contact center. These centers, where customers engage with a company, hold significant influence over brand identity.

Contact Center 52

Contact Center Brands Social Media Call Center 52

Forrester's Customer Insights

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 60

Technology Marketing Touchpoint Consumers 60

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. With this knowledge, you can finetune your products, go-to-market strategies, marketing campaigns, and other processes for the best possible results. Regularly conducted brand surveys help you gather such feedback.

Survey 98

Survey Brands Strategy Social Media 98

Interactions

SEPTEMBER 8, 2023

Brands committed to creating exceptional customer experiences have turned to conversational AI solutions like Interactions Intelligent Virtual Assistant (IVA). To summarize, we’ve got more experience and technology rolled into our IVA than most other AI assistants in the market today. We play nice with others.

Interaction 62

Interaction Self Service Customer Service Contact Center 62

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

Net Promoter Score 78

Net Promoter Score NPS Marketing Effort Score 78

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Strategy Social Media Communication 98

Interactions

APRIL 8, 2022

Previously a senior executive at Apple and eBay, Cathal brings more than 25 years of experience in sales, marketing, and project management to his role as President of Interactions. We sat down to catch up with him at his 3-month mark and get his thoughts on his move to Interactions. What made Interactions your next career stop?

Interaction 62

Interaction Innovation Policies Brands 62

SmartMessage Blog

FEBRUARY 18, 2024

What is WhatsApp Marketing? WhatsApp marketing is an innovative form of digital marketing that leverages the popular messaging app, WhatsApp, to reach and engage customers. The Benefits of WhatsApp Marketing Marketing via WhatsApp, a pivotal aspect of digital marketing, transcends the traditional bounds of messaging.

Marketing 52

Marketing Chatbots Advertising Customer Satisfaction 52

ECXO

JULY 4, 2023

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. Many organisations have invested in marketing platforms, for example. The investment may have been made, but few marketers are really getting full satisfaction from those investments.

Analytics 124

Analytics Marketing Fashion Advertising 124

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing Survey B2C Loyalty 72

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 109

Travel Marketing Social Media Hotels 109

Beyond Philosophy

JUNE 15, 2023

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

Brands 145

Brands Banking Insurance Conference 145

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Sports 52

ImprintCX Articles

NOVEMBER 27, 2023

Your brand is the story you tell to engage and motivate people (prospects, customers, and employees) to believe in you, support you, and share the story. The story is formed by your advertising and is delivered through all your interactions – products, services, website, apps, policies, and your employees.

Brands 52

Brands Customer Experience Competitive Advantage Customer Centricity 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

Very Best Service

JANUARY 26, 2024

Making Marketing and Customer Service Work Together Image by DALL·E 3 Imagine this: your marketing team crafts a beautiful campaign, promising the world to potential customers. That is the painful reality when marketing and customer service operate in silos. The result? A bitter mess that nobody enjoys. Here's how: 1.

Customer Service 52

Customer Service Marketing Touchpoint Loyalty 52