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Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. What’s more, continuous research can unveil hidden motivations and desires in audiences, which is potentially game-changing for a brand. ONCE IS ENOUGH.

Brands 191
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Creating a Crosstab Comparison for Competitive Intelligence

NetBase

Because no brand exists in a vacuum, it’s important for all brands to assess their success within the context of competitors. Everything you learn about your competitors should be viewed through the lens of how consumers feel about them – which is the same lens you should apply to your own brand. Where on Social?

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Brands Pivoting from B2B to B2C

NetBase

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98
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5 Tough Customer Care RFP Questions in Today’s Hybrid World

BlueOcean

Ask for specific details and examples of similar clients or projects so you can understand an apples-to-apples comparison. What’s their correction path when things get off-course? At the end of the day, you want a partner whose culture aligns with your own and who can reflect your brand to your diverse customer base.

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7 Steps to Protect Brand Health with Social Listening

NetBase

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to create a complete picture and help protect your brand’s health !

Brands 55
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Creating an Action Plan For Your Customer Feedback Strategy

Lumoa

Feedback can also help you improve your products, it can assist you in ensuring your pricing is competitive and can help you spot any issues with your customer service, deliveries, site security, or how your brand compares with its competitors. Of course, a combination of the two types of questions is usually ideal.

Feedback 208
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Does Your Brand Tracker Consider Your Digital Marketing Strategies?

Chadwick Martin Bailey

It’s critical to know where, when, and how your brand is performing so you can prioritize your marketing resources and investments accordingly—where is your brand resonating most with consumers? conversation rates, new sessions) with traditional brand tracking data (e.g., clicks, sessions) and traditional brand tracking (e.g.,

Brands 45