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Digital Customer Service Is Critical to Luxury Fashion Brands' Success

Helpware

Successful luxury brand companies have come to understand that the days of the high-street store being the only retail outlet are over. Online shopping has now found a firm footing in this market, but the luxury brand customer expects the same level of attention and convenience either way.

Fashion 90
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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. If companies are mis-leading consumers it will damage the whole sector through undermining consumer confidence as well as damaging the environment.

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Companies showing great CX in the wake of natural disasters

Customer Bliss

It’s good branding, yes — but it’s also what companies should be doing, regardless of size. Airline margins are incredibly tight, and JetBlue will lose money on this in some form or fashion. Any other companies you’ve seen doing great things in the wake of not-so-great Mother Nature moments?

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How Connecting with Gen C Can Help Your Brand Grow

2020 Research

Gen C’s impact will be felt across various industries including education, wellness, fashion, tech, and media. Learn how As Gen Cers continue to enter adulthood over the next seven years, brands should not assume they’ll follow the stereotype of young adults spending frivolously. Looking to connect with a Gen C audience?

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The Post-Covid CX Powered by AI

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group, who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64
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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

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