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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. If companies are mis-leading consumers it will damage the whole sector through undermining consumer confidence as well as damaging the environment.

Fashion 88
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7 Steps for Implementing a Closed-Loop System

InMoment XI

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. Bain & Company defines a closed-loop system in “The Ultimate Question 2.0”

System 493
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The Art of Selling CX

Horizon CX

Real-world examples from successful companies will be highlighted to underscore this point. Real-world examples from successful companies will be highlighted to underscore this point. The company positions itself as a provider of premium products and services, and positive customer experience is central to maintaining this brand image.

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Journey Mapping Your Way to Better Customer Communications

CX Journey

Communication is important to any relationship, and it's no less important in the relationships that businesses have with their customers. Sadly, communications are often an overlooked piece of the customer experience and the overall customer experience strategy. Image courtesy of Pixabay I originally wrote today's post for Zingle.

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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. They really do know their consumers better than any other brand builder today!).

Brands 206
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7 Secrets to Business Growth from Leading Global Brands

C3Centricity

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! No less than two of my current clients and four new companies have asked me for support in growing their businesses in just the past month! How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 159
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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

Companies of all sizes are always looking for ways to improve their bottom line. A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media.