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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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Introducing Brand Impact Simulator

Qualtrics

Redefine how consumers see your brand. If one brand can’t deliver, the answer is simple: on to the next. If one brand can’t deliver, the answer is simple: on to the next. Yet despite the ever-growing competition and the clear shift in purchasing power, many brands simply miss the mark. What is it?

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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

My Comment: There are many ways for customers to communicate with the companies and brands they do business with. How to set a return policy that works for the customer and you by Sam Kliger. Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy.

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Is Your Customer Service Team Ready for the Holidays?

Stella Connect

Considering the phone and chat speeds we saw last year among leading brands, customers will expect lightning-fast response times. How Will You Ensure Temporary Staff Are Meeting Brand Standards? Every customer contact is a gold mine of opportunity for brands. Preparing Your Customer Service Team for the Holiday Season.

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What Sets the Best Contact Center Services Apart? You May Be Surprised

CSM Magazine

They not only answer calls and questions, but engage your customers in friendly conversation, enthusiastically representing your brand values. It’s not only possible, but necessary in a market where customer experience often outweighs price and quality as determining factors in brand loyalty.

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5 Ways to Apply AI and Win Back Business

CSM Magazine

Implementing a contract renewal bot which sends personalised messages to customers as their insurance policy is coming to an end, or when tariffs are due to change, allows you to get your value proposition in front of your customers ahead of the competition. Applying the theory – how AA Ireland uses bots to drive customer engagement.

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Reimagining customer loyalty in a digital world

LoyaltyPlus

Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something every organisation is struggling with. Some use a myriad of store programmes to ‘chase the special’ and are not brand loyal at all. Most of a company’s business comes from existing customers.

Loyalty 52