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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. The brands that win are the ones who find a way to engage, personalize and reduce friction in their experiences.

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10 Ways to Immediately Improve Your Customer Centricity

C3Centricity

Do all your brands have a clear description of their target audience? Include not only your customers’ demographics and consumption / purchasing habits but also information about where they do these things, what values they have that you can tap into and what emotions motivate them to purchase and use your brand. #2

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What Brands Need to Know When Partnering with Athlete Influencers

NetBase

Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. The problem is, their mistakes are very public – and if they’re connected to your brand, you just might go down with the ship.

Brands 60
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How to raise your brand as a religion with a good customer experience platform!

SurveySparrow

Having a solid brand name amongst customers is one of the biggest dreams of brands around the world and most businesses spend hundreds of thousands of dollars to be on the top of their customer’s minds. The kind of experience a customer has with your brand will be a huge reason for why they want to remain with you or not.

Brands 81
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Driving Innovation

C Space

Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. Across all brands, we think and act like a luxury brand.

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Is Your Customer Service Team Ready for the Holidays?

Stella Connect

Considering the phone and chat speeds we saw last year among leading brands, customers will expect lightning-fast response times. How Will You Ensure Temporary Staff Are Meeting Brand Standards? Every customer contact is a gold mine of opportunity for brands. Preparing Your Customer Service Team for the Holiday Season.