Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why
InMoment XI
DECEMBER 7, 2022
In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. These various interactions along the customer lifecycle —and, more specifically, those that have the most impact on the business—are what we like to call “Moments That Matter” (MTM) in customer experience.
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