Team Support

JUNE 3, 2020

Companies want you to switch, but when it comes to B2B (business-to-business) customer support software, how do you know when it’s a good idea? If your support team all too often tells a customer one thing via chat and another via email, it’s time to think about switching. Are agents frustrated with support workflows?

B2B 64

B2B Software Self Service B2C 64

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Survey Financial 54

ijgolding

APRIL 21, 2015

They were the ones who decided what processes their customers had to follow. As such, power in the distribution channel was often held by the supplier, rather than the customer base. In many markets, where the client base was fragmented, the purchasing power of any one single customer was generally very low.

B2B 120

B2B Competitive Advantage Customer relationships Customer Centricity 120

CX University

MARCH 18, 2024

The company leverages AI and machine learning to create custom and targeted experiences for customers based on their unique preferences, browsing history, and purchase behavior Benefits of Hyper-Personalization The shift towards hyper-personalization offers benefits for both businesses and customers. Customer Retention.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Beyond Philosophy

NOVEMBER 10, 2014

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Report Social Media Marketing 66

Seaton CX

MAY 16, 2024

When done correctly, the customer journey mapping process reveals the “Moments of Truth”—those critical interactions a customer has with your company that have an oversized impact on their experience and, ultimately, their loyalty. Recruiting methods vary greatly between B2C and B2B companies.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

ClientSuccess

FEBRUARY 8, 2023

GRR : gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo. Did they achieve these outcomes?

Metrics 75

Metrics Customer Success Net Promoter Score Effort Score 75

Gainsight

APRIL 14, 2022

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Why NRR Matters.

Chief Customer Officer 59

Chief Customer Officer Effort Score Customer Success Analytics 59

ProProfs Chat

OCTOBER 30, 2021

In more simple marketing terms, when you try to reach your customers with ad campaigns and messages, targeting the right audience is important. If you show your ads to everyone, only a few people will go down your sales funnel to become customers. A B2B example for this can be a customer who downloaded your free marketing guide.

Marketing 95

Marketing Social Media Groups B2B 95

Comm100

NOVEMBER 13, 2022

Chat concurrency also allows agents to handle multiple chats at once, allowing agents to keep queues down and begin responding to customers as soon as possible. . The efficiencies of live chat also mean a high return on investment (ROI) for the technology. And ultimately, we would have risked losing customers to competitors.”

Tools 195

Tools Customer Service Tips Omni-Channel 195

BirdEye

DECEMBER 8, 2023

Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customer base. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Click on the banner to get started.

Tips 57

Tips Strategy Marketing Social Media 57

CustomerSuccessBox

JUNE 8, 2021

Conduct strategic Business Reviews(EBR and QBRs) to understand the customer lifecycle milestones, and also to communicate the value of the product and showcase product ROI. Interact with existing customers to identify pain points, prioritize business opportunities, and productize solutions to ensure customer success.

Customer Success 52

Customer Success Metrics Roadmap Leadership 52

CustomerSuccessBox

JUNE 20, 2022

By collecting accurate data and comprehensive information about your customers, you can improve retention, uncover additional sales opportunities, and boost your customer health scores. Tools like Slack and Zoom for example have gained immense popularity across B2B organizations to support this. Growth Stage SaaS.

Software 52

Software Customer Success Effort Score Net Promoter Score 52

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Magellan Solutions

MAY 16, 2021

On top of after sales support, nurturing existing customers and going after new ones is the standard business practice. This helps brands build rapport and grow their market reach and increase their loyal customers. Whether for business growth, sales or ROI increase. Provides customer with vital human support.

Telecommunications 52

Telecommunications Transportation Ecommerce Banking 52

BirdEye

NOVEMBER 20, 2023

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. More sales? More signups? Increased awareness?

Software 62

Software Marketing Multi-Channel e-support 62

CSM Magazine

FEBRUARY 17, 2022

Increasingly, customers’ top priority in receiving customer service is empathy and product knowledge, as well as the ability to talk with someone who has experience with the customer base. Additionally, we’ll also see the automation pendulum swing towards more people-based solutions in key use cases.

Trends 98

Trends Industry Customer Service Chatbots 98

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Customer Journeys How To Net Promoter Score 10

ProProfs Chat

JANUARY 24, 2020

The company offered referral packages of $1000 to both existing customers and new references. People who fetched 10 references were able to buy the limited edition models that were not meant for public sales!! Customer Advocacy Benefits: What’s in it For Companies? The customers talk about the products they use regularly.

Marketing 103

Marketing Social Media Policies ROI 103

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. 3. Greater ROI.

Company 71

Company Strategy Tips Sales 71

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. 3. Greater ROI.

Company 71

Company Strategy Tips Customer Success 71

SurveySparrow

APRIL 11, 2021

It is a strategy where your buyer gets to know who you are, what you offer, and how you can help their business with targeted content and nurturing instead of pushing for a sale. You gain your prospective customer, aka buyer’s trust, move them from the top of the funnel to its bottom. What is a lead nurturing strategy?

Strategy 98

Strategy How To Effort Score Social Media 98

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Amity

SEPTEMBER 25, 2017

There’s quite a lot that falls under the Customer Operations bucket, including the majority of things that are customer facing and post-sale. Customer Operations means everything from Customer Success to Customer Support, Engineering Support, and Professional Services.

Customer Success 0

Customer Success B2C NPS e-support 0

ProProfs Chat

MAY 6, 2020

Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

ShepHyken

AUGUST 21, 2023

How to Turn Your Customers Into Fans by Sofya Pogreb (AllBusiness) How, then, can SMBs take these strong connections with customers and translate that into business growth? How can you activate your customer base to be vocal advocates for your business? It’s not just about making a sale. And why shouldn’t they?

Hospitality 12

Hospitality Customer Service B2B B2C 12

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Just look at B2B bemouths like Salesforce, Moz, and HubSpot.

Strategy 64

Strategy Marketing Case Study Effort Score 64

ChurnZero

AUGUST 21, 2020

So, without further ado, here’s what our Customer Success experts had to say: You Mon Tsang , CEO, ChurnZero. 2020 has and will continue to bring extraordinary challenges to Customer Success teams. In a major economic downturn, hard light is shined on Sales, Marketing, and Customer Success.

Customer Success 84

Customer Success Chief Customer Officer Trends Sales 84

ClientSuccess

APRIL 20, 2017

This led to delivering reports via CDs and eventually to the delivering via the Internet, which is what we now refer to as a SaaS or cloud-based model. His career has been mostly about growing and driving adoption and measuring ROI of his customers. He believes if you do this, customers will inevitably grow.

Customer Success 40

Customer Success Case Study Net Promoter Score ROI 40

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” customers, channel partners, alliances). Aim: customers as brand evangelists.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Gainsight

JUNE 28, 2021

A key part of this strategy is to build and use customer health scores, a functionality Gainsight created in its own customer success platform for all its customers. ROI tracks the business impact of the product in relation to the efforts—time, cost and resources—put in by the customer. Ritualized Scores.

Effort Score 59

Effort Score Measurement Tips ROI 59

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Steve Towers Customer Experience & BPM Visionary, Keynote Author, Board Advisor & Judge.

System 338

System Effort Score NPS Net Promoter Score 338

Currency Alliance

DECEMBER 20, 2022

delivering more personalized value to a wider based of members. AI will be a feature of many of these trends, and at the end, we’ll also touch on B2B loyalty programs, SMEs, and NFT/cryptocurrency-based loyalty – which are all responding to the driving trends described above. More on this below.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Magellan Solutions

FEBRUARY 24, 2022

For this reason, every marketer’s top goal is to find leads and keep the sales pipeline going. But getting new leads can also be your biggest problem: More than six in 10 B2B marketers say their company has a hard time finding new people who might want to buy from them. And there are two types of lead generation : B2B and B2C.

Social Media 40

Social Media B2B B2C Sales 40