Designing a differentiated B2B experience – a 22 step challenge
ECXO
JUNE 11, 2023
It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. Prioritise mobile – as we mentioned earlier, B2B buyers want to use their mobiles to research and buy.
Let's personalize your content