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Enhancing Automotive Customer Experience: Key Trends and Strategies

SurveySparrow

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. What is Automotive Customer Experience?

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4 reasons to attend the 2017 Automotive CX Summit

Alida

Vision Critical is headed to the Automotive CX Summit in Marina del Rey, California, on June 20 to 21. The conference promises to provide actionable information to help automakers, dealers and finance companies improve customer experience. How Cadillac put customers in the driver’s seat in the luxury hybrid market.

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How to improve CX in the automotive industry

Alida

According to KPMG, original equipment manufacturers (OEMs) and tech companies will increasingly fight for the valuable customer interface. Reinvent the brand-customer relationship. To remain ahead in the luxury market, Cadillac is putting customers in the driver’s seat and accelerating its efforts to improve the end-to-end experience.

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What is Customer Engagement Marketing?

Oracle

Now, instead of focusing on how one message appears on targeted platforms, marketing teams are scrambling to create multiple messages for a singular campaign to deploy over various channels — all with the hopes of getting the attention of the right customers. Enter customer engagement marketing (CEM). What is CEM?

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State of online reviews 2024: Embracing automation for growth

BirdEye

Healthcare was the top sector for sending review requests, followed by automotive and retail. Automated review responses Businesses increasingly engaged with their reviews, indicating a trend towards more active online reputation management. The average open rate for email review requests was 20%, with a click-through rate of 7%.

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State of Google Business Profiles 2024: Top findings & insights

BirdEye

From cozy corner cafes to towering corporate offices, Google Business Profiles have become the arena where businesses compete for visibility and connect with their customers like never before. High usage in legal businesses (67%), consumer goods/services (63%), and automotive (44%). 40% of businesses exceed 1,000 monthly search views.

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State of Google Business Profiles 2024: Top findings & insights

BirdEye

From cozy corner cafes to towering corporate offices, Google Business Profiles have become the arena where businesses compete for visibility and connect with their customers like never before. High usage in legal businesses (67%), consumer goods/services (63%), and automotive (44%). 40% of businesses exceed 1,000 monthly search views.