Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 90

Tools Marketing Social Media Analytics 90

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 130

Sports CEM Consulting Consumers 130

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. Understanding Influencer Marketing on Reddit – A Sneak Peek. Welcome to Snooville & Reddit Influence.

Analytics 76

Analytics Marketing Sports Groups 76

Gravy Analytics

AUGUST 1, 2019

Attending sports events in stadiums is among one of the most enjoyable experiences of life. According to research firm Allied Market Research, the global smart stadium market is estimated to generate $22.10 The post 4 ways IoT can improve the experience in sports stadiums appeared first on Gravy Analytics.

Sports 40

Sports Analytics Consumers Technology 40

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely.

Sports 150

Sports Net Promoter Score Metrics Measurement 150

Optimove

FEBRUARY 1, 2024

2024 Lightning Talks cover crucial gaming topics presented by Optimove experts and are a “must-attend” for any marketer looking to quickly up their game in the gaming industry. ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach. Learn more about each topic and why you should attend below.

CRM 69

CRM Sports Consulting Data 69

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Gainsight

JANUARY 8, 2021

Recently, Jackie Chevallier, Senior Product Manager for Adobe Audience Manager, and Connor Hatfield, Senior Customer Marketing Adoption Specialist at Adobe, sat with Gainsight’s Harshi Banka, Customer Success Director, Gainsight PX Team. Blending Customer Marketing and Product Management processes is an art for Adobe.

Sports 52

Sports Effort Score Tips Analytics 52

Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Strategy Hospitality Data 52

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community. It’s team analytics.

Sports 50

Sports Technology Engagement Wireless 50

West Monroe

MARCH 21, 2019

I’ll walk you through the easy ways you can use Google Analytics – specifically the Audience Reports – to support the creation of your customer personas. What is Google Analytics? If you do not currently have Google Analytics installed on your website, here is a step-by-step guide on getting started with Google Analytics.

Analytics 76

Analytics Report Sports Customer Experience Professionals 76

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Strategic Investments in Customer Experience As we often say, CX is a team sport. But, leaders, take a deep breath!

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

CSM Magazine

APRIL 17, 2024

While the job market is still strong in some industries and regions, heightened global tensions, high inflation and high interest rates have increased business uncertainty. Understand Inputs and Outputs People analytics and customer service systems provide countless metrics that can help you assess the balance of efforts vs. outcomes.

Customer Service 59

Customer Service Sports Banking Analytics 59

Optimove

MAY 4, 2022

But every brand can have a different approach to personalization-at-scale, or more accurately, take a different path to achieve the holy grail of customer marketing: true 1:1 personalized customer communications. Gaming operators such as BetMGM demand an ability to monitor, adapt and deploy marketing campaigns on the go.

Trends 52

Trends Marketing Multi-Channel Sports 52

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result? The key here is flexibility.

Entertainment 52

Entertainment Sports Financial Effort Score 52

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Optimove

MARCH 6, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now One of the biggest challenges for operators and vendors in the US gambling market is the lack of funding for a national safety net. Currently not a penny of that gambling tax revenue goes back to help states address problem gambling issues.

Sports 69

Sports eBook Trends Government 69

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. Let’s go! #1. Just ask Geico or Dove.

Marketing 49

Marketing Strategy Fashion Sports 49

ClearAction

MAY 2, 2016

Marketing Maturity Model to Mobilize Mightiness Lynn Hunsaker. Marketing maturity models are falling short in empowering your organization’s mightiness. In sports skills , maturity matters because it puts your game at the top echelon of competition. In marketing , maturity matters for the same reasons! SEO maturity.

Marketing 62

Marketing Sports Metrics Social Media 62

Blake Morgan

MAY 24, 2022

With that target market, a run-of-the-mill marketing approach won’t land. . Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. A customer-focused marketing strategy involves the entire company. Here are three lessons for all companies: .

Customer Focused 59

Customer Focused Strategy Marketing Customer Centricity 59

NetBase

APRIL 9, 2019

Understanding how to market on Reddit is key to capturing some of the most active online participants available. Whether you’re into breaking news, sports, TV fan theories, or a never-ending stream of the internet’s cutest animals, there’s a community on Reddit for you.”.

Analytics 52

Analytics Strategy Effort Score Sports 52

NetBase

OCTOBER 3, 2018

The good news is, social media is also the solution – or more specifically, Social Media Analytics is. This next section of our Complete How-To Guide: Social Analytics explains how using Social Media Analytics helps you weather a crisis, as well as keeps your brand out of the line of fire in the first place. Let’s dive in!

Analytics 60

Analytics Social Media Management How To 60

Happy or Not

FEBRUARY 2, 2023

Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. For example, a retailer might use this data to identify specific customer segments that are particularly satisfied or dissatisfied with their products or services, and tailor their marketing and customer service strategies accordingly. s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

Lumoa

JUNE 9, 2020

The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. The pandemic has really spiked up the eCommerce market since many brick-and-mortar retails have been forced to take their business online. They had always collected behavioural data from tools like Google Analytics and Hotjar.

Ecommerce 208

Ecommerce Customer Experience Customer Journeys Feedback 208

ClearAction

MAY 16, 2016

Marketing Maturity Mobilizes Customer Experience Mojo. In sports skills , maturity matters because it puts your game at the top echelon of competition. In marketing , maturity matters for the same reasons! In marketing , maturity matters for the same reasons! Digital marketing maturity. Spotlighting Specialties.

Marketing 54

Marketing Customer Experience Sports Metrics 54

Gravy Analytics

AUGUST 12, 2019

Here’s how Volkswagen could add location intelligence to its latest brand campaign and make the most of its marketing efforts: Precision Ad Targeting. With location-based advertising audiences, Volkswagen can easily target in-market auto buyers with their ads. Optimize the Customer Experience. Contact us today.

Sports 61

Sports Advertising Analytics Customer relationships 61

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. According to Schohl, food and beverage tend to have the worst ratings among in-stadium satisfaction factors in many sports teams.

Sports 90

Sports Entertainment Tips Guest Experience 90

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52

Retail Sports Effort Score Social Media 52

Clarivate

JANUARY 30, 2023

Brand-centric sectors move ‘faster’: Brand-centric fields have some of the lowest patent renewal rates, with less than 25% of patents in the luxury, fashion and sports sectors still in force by year 20.

Abandon Rate 97

Abandon Rate Fashion Sports Trends 97

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Strategy Customer Experience 78

NetBase

APRIL 28, 2020

With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. Many players have become household names in the industry, just as there are superstars in the world of traditional sports. eSports Evolution. They don’t tend to do that for just anybody.

Brands 67

Brands Sports Social Media Banking 67

OpinionLab

MAY 4, 2017

Driving this is the explosion of customer data and rise in behavioral and web analytics that have made it seemingly easier to predict purchasing intent or possible churn based on past behavior. While behavioral analytics tools are impressive, they cannot understand the emotions that drive customer behavior.

Sports 79

Sports Apparel Omni-Channel Rewards Programs 79

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. And there are key stats to consider as you plan your entertainment marketing spend, including: Customer data plays a significant role in advertising targeting and retargeting.

Innovation 73

Innovation Brands Social Media Advertising 73