Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Strategy Hospitality Data 52

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community.

Sports 50

Sports Technology Engagement Wireless 50

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

Blake Morgan

MAY 24, 2022

With that target market, a run-of-the-mill marketing approach won’t land. . Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. A customer-focused marketing strategy involves the entire company. Here are three lessons for all companies: .

Customer Focused 59

Customer Focused Strategy Marketing Customer Centricity 59

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. Connecting the Dots . Let’s go! #1.

Marketing 49

Marketing Strategy Fashion Sports 49

NetBase

APRIL 9, 2019

Understanding how to market on Reddit is key to capturing some of the most active online participants available. To quote the site itself : “Reddit is home to thousands of communities, endless conversation, and authentic human connection. The post The Top Strategy for Reddit Powered by Social Analytics appeared first on NetBase.

Analytics 52

Analytics Strategy Effort Score Sports 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52

Retail Sports Effort Score Social Media 52

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Strategy Customer Experience 78

NetBase

APRIL 28, 2020

With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. Many players have become household names in the industry, just as there are superstars in the world of traditional sports. eSports Evolution. They don’t tend to do that for just anybody.

Brands 67

Brands Sports Social Media Banking 67

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. An e-girl or e-boy is commonly sporting : Dyed hair: Frequently, hair is dyed 50-50 between two colors. Well, it’s easy to follow when you’re working in a social analytics tool that offers transparent insight , that is.

Consumers 60

Consumers Fashion Analytics Entertainment 60

AWS Machine Learning

APRIL 19, 2023

Sportradar is the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on Sportradar knowhow and technology to boost their business.

Sports 75

Sports Training Effort Score Multi-Channel 75

Comm100

NOVEMBER 3, 2017

This will give your team a foundation of the Do’s and Don’ts of social media customer service and marketing, and will help guide them towards successful social media engagement. Sales, Human Resources, and Marketing need to know how to use social media to reach business and departmental goals.

Social Media 115

Social Media Course Training Marketing 115

NetBase

MAY 2, 2019

Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect. For example, they helped course correct a food product brand whose influencer marketing was adrift.

Engagement 71

Engagement Entertainment Sports Social Media 71

NetBase

MARCH 16, 2020

Instagram-specific challenges faced by marketers. How advanced image analytics and next generation AI technology helps brands gather better insights. Well, marketing on Instagram is deceptive. Understanding how to authentically connect with consumers and move them along your purchase path to ultimately convert, is complicated.

Strategy 56

Strategy Ecommerce Sports Analytics 56

Totango

FEBRUARY 22, 2021

This term applies to more than just athletes and sports, however. And on the opposite end of the spectrum, tech companies were being flooded with new customers desperately trying to find ways to connect and run their businesses, so this industry had to shift to find ways to better onboard and serve a vast influx of users.

Customer Success 62

Customer Success Hospitality Sports Leadership 62

NetBase

NOVEMBER 13, 2019

A day full of social analytics expertise from industry leading brands and equally impressive participants seeking in-depth answers. It’s the day we’ve been eagerly anticipating all month – NetBase LIVE New York ! High expectations all around. Let’s see how it went! Kicking Things Off. Morning Movers and Shakers. Morning Movers and Shakers.

Sports 40

Sports Social Media Analytics Effort Score 40

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Two very different CX is a Team Sport analogies may be surprising to you.

Sports 62

Sports Chief Customer Officer Conference Customer Centricity 62

NetBase

JANUARY 16, 2020

Let’s see a few possibilities – and one partnership already in the making – supported by next generation AI-powered social analytics ! Two words: Influencer Marketing. Influencer marketing offers exceptional ROI for any brand’s social media marketing efforts, assuming certain criteria are met. Engagement Metrics.

Brands 73

Brands Fashion Travel Sports 73

Avaya

OCTOBER 31, 2016

If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Just 10 years ago, marketing technology platforms like Marketo and HubSpot had just been founded and were in their primal stages. Here’s why…. How much data? million posts per minute.

Technology 40

Technology Marketing Social Media Entertainment 40

NetBase

JUNE 21, 2019

Using social listening , you can identify athletes whose personal passions match up with those of various audience segments – making those connections even more powerful. The problem is, their mistakes are very public – and if they’re connected to your brand, you just might go down with the ship. Consider Hope Solo , the former U.S.

Brands 60

Brands Sports Analytics Analysis 60

NetBase

MARCH 21, 2019

Don’t waste that opportunity to connect on generic marketing messages. Instagram Live is great for Q&A/AMA sessions, new product sneak peeks, and anything your social analytics tell you your followers are interested in. Dwayne “The Rock” Johnson sporting an Under Armour shirt in this workout pic.

Video 55

Video Sports Social Media Analytics 55

NetBase

FEBRUARY 12, 2020

Hetal is EVP of Smart Audio Insights & Analytics at iHeartMedia Inc and is passionate about what they do. And each of these activities are things that could apply to any brand’s marketing. But not only that – every brand should be monitoring conversations to see if/when surprising connections reveal themselves.

Social Media 60

Social Media Sports Course Analytics 60

NetBase

OCTOBER 23, 2019

We’re super grateful for the opportunity to share the latest and greatest social analytics advances with lots of new faces. Each attendee received his new book, “The End of Marketing” ahead of its release. Western Union’s analytics team is in tune with advanced social listening capabilities. Next Generation AI Awesomeness.

Social Media 40

Social Media Roadmap Analytics Sports 40

NetBase

OCTOBER 23, 2019

We’re super grateful for the opportunity to share the latest and greatest social analytics advances with lots of new faces. Each attendee received his new book, “The End of Marketing” ahead of its release. Western Union’s analytics team is in tune with advanced social listening capabilities. Next Generation AI Awesomeness.

Social Media 40

Social Media Roadmap Analytics Sports 40

SurveySparrow

AUGUST 19, 2020

Google Alerts is one of the best web monitoring tools that millions of marketers swear by. But, the surprising fact is still many B2B businesses, marketers and Salespeople are missing out on the benefits of Google Alerts. You can be an entrepreneur, CEO, marketer, or freelancer Google Alerts is beneficial for all.

Tips 98

Tips How To Social Media Trends 98

AWS Machine Learning

NOVEMBER 22, 2022

The company’s marketing and customer service departments analyze these reviews to understand customer sentiment. For example, marketing could use this data to create campaigns targeting different customer segments. Companies streaming online movies (OTT platforms), live concerts, or sports events. Financial institutions.

Analysis 68

Analysis CRM System Groups 68

AWS Machine Learning

APRIL 18, 2023

With two million members on the platform, the company provides a comfortable place for this deserving population to connect with each other and programs designed to support them.” He works with customers from different sectors to accelerate high-impact data, analytics, and machine learning initiatives.

Metrics 72

Metrics Healthcare Groups Automotive 72

Kustomer

JANUARY 21, 2021

VP of Strategy and Analytics at Walker, Troy Powell, knows that one of the most effective things a company can do to provide the best CX is to unite every department and to become more customer-centric across the board. Vernacular such as “revenue and margin and market share” are sure to catch their attention. How to Unite as a Brand.

B2B 95

B2B Company B2C Customer Centricity 95

Lumoa

JUNE 14, 2023

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! They revamped their entire menu, from the recipe to the ingredients, and even went so far as to launch a marketing campaign around their “pizza turnaround.”

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

NetBase

NOVEMBER 1, 2019

Next generation AI-powered social analytics helps agencies (and brands) get those choices right. And (it’s important to note) data confidence is certainly a differentiator amongst social analytics tools! But it also means there’s a lot riding on which trends they pursue, with corresponding fall-out if they get it wrong.

Brands 40

Brands Entertainment Advertising Analysis 40

CSM Magazine

MAY 27, 2020

A lot of communication, a combination of creative and analytical tasks, and decent income are integral advantages and attractions of the profession. As advertising refers to marketing communications, the manager develops strategies and promotes products to attract the attention of potential customers.

Advertising 52

Advertising Management How To Course 52

Eptica

NOVEMBER 6, 2019

Thanks to technology like Artificial Intelligence (AI) and Text Analytics, there are powerful ways to do this. CX leaders should help them by connecting the dots between investing in the experience and their business outcomes. Customer experience leaders need to stay very connected to these front-line superstars.

Leadership 77

Leadership Net Promoter Score Contact Center Effort Score 77

Gainsight

FEBRUARY 4, 2021

valuations are WAY higher), the connection still holds. We all realize, like in sports, that the best defense is a good offense. We set expectations on outcomes and value in the sales process, and we need an integrated approach across Marketing, Sales, Implementation, Customer Success, Renewals, etc., And they had a big impact.

Tips 72

Tips Metrics Software B2C 72