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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

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How to Use Data Analytics to Improve High Roller Casino Customer Service

CSM Magazine

These VIP patrons demand a personalized and seamless experience, and casinos can meet these expectations by leveraging data analytics. In this article, we will explore how casinos can use data analytics to enhance high roller customer service and ultimately drive business success.

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Taylor Swift: Redefining the Art of Fan Engagement

CSM Magazine

In the world of digital communication, music sensation Taylor Swift has carved a unique and dynamic path to engage her fans. million on Twitter, Swift uses these platforms to unmask the magic of her music career, unveil exclusive content and connect with fans in exciting live streams and engaging Q&A sessions.

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InMoment (integrated) Experience: Changing The Game

InMoment XI

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole. Responding to both positive and negative feedback can’t be overstated enough.

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How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform

AWS Machine Learning

Amp wanted a scalable data and analytics platform to enable easy access to data and perform machine leaning (ML) experiments for live audio transcription, content moderation, feature engineering, and a personal show recommendation service, and to inspect or measure business KPIs and metrics. Business intelligence (BI) and analytics.

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

With Gen Z’ers taking control of the type of content they want to receive and engage with, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Tip #6: Make it entertaining. Without further ado, here are seven tips for maximizing success.

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What Is Social Media Analytics & Why Is It Important?

NetBase

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! This is where Social Analytics comes into play. What Is Social Analytics? When you have state of the art tools, however, Social Analytics becomes a treasure trove of consumer insights you can’t find anywhere else.