Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 106

Sales Marketing Sports Customer Journeys 106

Happy or Not

FEBRUARY 2, 2023

By connecting customer feedback to your target audience’s demographic data. Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. The post Connect customer feedback to your target audience with HappyOrNot Demographics appeared first on HappyOrNot. So how is this made possible? s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 130

Sports CEM Consulting Consumers 130

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. Let’s look at 3 ways your company can effectively connect in a virtual space.

Marketing 106

Marketing Sports Gamification Advertising 106

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community.

Sports 50

Sports Technology Engagement Wireless 50

Joe Rawlinson

JANUARY 22, 2024

In-person exposure enables you to interact with your target audience and create important, long-lasting connections. Collaborate with Local Influencers Find local influencers and content creators to partner up with on your advertising and marketing campaigns.

Brands 78

Brands How To Sports Social Media 78

Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Strategy Hospitality Data 52

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 58

Social Media Marketing Advertising Video 58

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Tools 78

Tools Social Media Marketing Groups 78

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports Video Data Social Media 40

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. This huge success actually shows us the big picture of how markets work. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

Optimove

FEBRUARY 28, 2023

As the dust settles after the big game, Optimove marketing data analysts dove deep into the data to find whether the much-anticipated Super Bowl had valuable insights for iGaming operators. We analyzed data on US sports bettors from dozens of iGaming operators across the globe between January and February 2023. Now, that’s a lot!

Sports 52

Sports Tips Conference Trends 52

Optimove

SEPTEMBER 28, 2022

Proximity marketing. What exactly is proximity marketing? In a nutshell, proximity marketing means using a customer’s location to market products in ways that best meet your customer’s specific needs. And one of the optimum ways to do this? If they decide to come along, they’ll get 20% off any purchase from the new range.

Retail 52

Retail Brands Marketing How To 52

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Optimove

FEBRUARY 12, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lightning talks, interactive demos sparked iGaming marketers with how-to advice on winning player retention and optimization game plans for 2024 and beyond. If you could not attend and want any of the insights shared to help you in your marketing, contact us.

Sports 59

Sports CRM Conference Groups 59

AWS Machine Learning

NOVEMBER 26, 2023

It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns, with no ML expertise required. FOX Corporation (FOX) produces and distributes news, sports, and entertainment content. “We

Customer Experience 109

Customer Experience Sports Travel User Experience 109

Experience Investigators by 360Connext

APRIL 27, 2021

Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Every piece of customer communication is a chance to connect. Help leaders stay connected to the emotional journey of your customer and why addressing their needs is so important to your mission.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

BirdEye

APRIL 25, 2023

Connect with influencers 9. Referral marketing 10. Email marketing 11. Sponsor charities or local sports teams 19. You can also use email marketing to distribute your newsletter and blog content to attract new readers. Research demographics and choose channels that align with your target market.

Social Media 98

Social Media How To Advertising Sports 98

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

AWS Machine Learning

APRIL 11, 2024

AWS was delighted to present to and connect with over 18,000 in-person and 267,000 virtual attendees at NVIDIA GTC, a global artificial intelligence (AI) conference that took place March 2024 in San Jose, California, returning to a hybrid, in-person experience for the first time since 2019. Campaign Manager in Americas Field Marketing.

Innovation 92

Innovation Resources Entertainment Sports 92

Blake Morgan

MAY 24, 2022

With that target market, a run-of-the-mill marketing approach won’t land. . Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. A customer-focused marketing strategy involves the entire company. Here are three lessons for all companies: .

Customer Focused 59

Customer Focused Strategy Marketing Customer Centricity 59

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. Identity loyalty really pushes marketers to think beyond repeat purchase.

Brands 52

Brands Marketing Sports Exercises 52

AWS Machine Learning

MARCH 11, 2024

VistaPrint , a Cimpress business, is the design and marketing partner to millions of small businesses around the world. To support small businesses on their brand-building journey, VistaPrint provides customers with personalized product recommendations, both in real time on vistaprint.com and through marketing emails.

Ecommerce 100

Ecommerce System Sports Software 100

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. Understanding Influencer Marketing on Reddit – A Sneak Peek. Welcome to Snooville & Reddit Influence.

Analytics 76

Analytics Marketing Sports Groups 76

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. Connecting the Dots . Let’s go! #1.

Marketing 49

Marketing Strategy Fashion Sports 49

Optimove

MARCH 2, 2023

Personalization is key to building lasting relationships with your players and is crucial for any business that wants to boost growth in a highly competitive market. In sports betting, operators don’t own the sporting events on their platform. In the iGaming industry, personalization has been proven to increase wagering by +30%!

Sports 52

Sports Roadmap Competitive Advantage Effort Score 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52

Retail Sports Effort Score Social Media 52