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Elves Rule: Employees ‘Make’ The Customer Experience, and Should Be Recognized for It

InMoment XI

Indeed, studies have shown that 70 percent of customer behavior is driven not by product quality or efficiency of delivery or advertising, but instead by interactions with your people. The move toward commitment and advocacy is generally driven, and championed, by senior executives, though, of course, they can’t do it alone.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. Of course, the trend in AI is at the top of the list. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase. Connect with Shep on LinkedIn.

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Guest Blog: Connect With Your Customers & Watch Your Business Grow

ShepHyken

Phone calls are ripe with opportunities and the faster a caller connects with a friendly voice on the other end, the better. Consumers want to connect with your business. Consumers Demand Immediate Connection. Many companies are well aware of this, of course. How to Connect the Right Way.

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Advertising Audiences: How Businesses Can Use Location-Based Audiences to Improve ROI

Gravy Analytics

It’s a common problem within the digital advertising sphere. The answer is never simple, of course. The solution for many businesses is using location-based advertising audiences. Advertising audiences are lists of anonymized consumers who have the characteristics companies are interested in. What are you doing wrong?

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How to Start Your Career as a Client Service Manager in an Advertising Agency

CSM Magazine

Advertising is a very prospective branch of industry, the profit of which shows steady annual growth. So, let’s discuss a client service manager’s duties and the main tips on how to start a career in advertising. However, client service managers who work in advertising have a couple of unique features.

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Enhancing Twitter Analytics Advertising Options

NetBase

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. But advertising is now a long game – one based on building relationships and understanding social audiences. Events – including location, duration, and audience size.

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Powerful Examples of Personalization in Advertising

Ecrion

Personalization advertising tactics are incredibly effective—but shockingly, about 70% of companies don’t bother to personalize their marketing efforts in any way. If you’re looking for the perfect example of personalization advertising, then Amazon is certainly the best place to start. Translation?