BirdEye

AUGUST 31, 2023

The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Social media platforms like Facebook and Instagram are turning into discovery channels for customers looking to shop from local businesses. Facebook Shops allow customers to peruse your offerings without leaving the platform.

Social Media 59

Social Media e-support Advertising Comparison 59

BirdEye

SEPTEMBER 13, 2023

Asking your customers a series of testimonial questions is a great way to learn more about their needs, wants, and expectations. More importantly, it will reveal whether your brand, products, and services impact your customers positively. Testimonial questions are a powerful tool that allows you to gauge the value of your brand.

Video 59

Video Brands Survey Feedback 59

BirdEye

MAY 9, 2023

One of the best methods to ensure your customers can easily promote your business is to create an incentivized referral card program. Referral cars are similar to business cards your customers can carry around if they want to talk about your business to friends and family. They share your business information with your customers.

Rewards Programs 98

Rewards Programs Fashion Social Media Tools 98

BirdEye

APRIL 19, 2023

You can start with small business ideas from home and build up as you gain more customers and revenue. Best small business ideas for 2023 Now that you have an idea of how to start a small business, it’s time for the fun part, figuring out what business to start. This can help build customer loyalty.

Social Media 97

Social Media Consulting Ecommerce Financial 97

SurveySensum

OCTOBER 23, 2023

GetFeedback is a customer feedback platform that empowers businesses to capture real-time data from customers at different touch points of the customer journey. The tool provides several exciting features, like survey customization, a gamified user interface, feedback segmentation, custom reports, and many more.

NPS 52

NPS Multi-Channel Survey Feedback 52

BirdEye

MARCH 24, 2023

The following are some of the business development basics and benefits for any company: Customer acquisition and expansion of markets A solid business development strategy is integral to the acquisition and nurturing of new customers. It guides your team with steps and techniques to generate high-value leads that convert to customers.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Helpware

MAY 30, 2023

On the one hand, digital marketing provides exciting new possibilities—from advertising techniques to how your business interacts with prospective customers. With a well-crafted digital marketing strategy, you can vastly expand the reach of your business in 2023 and attract more customers than ever.

Marketing 80

Marketing Advertising Strategy Consumers 80

CSM Magazine

FEBRUARY 2, 2024

The reason most organizations deliver poor or mediocre customer service is that they don’t understand the power of a customer service strategy. When you develop a customer service strategy, you will crush your competition and grow the value of your business by 100 to 400 percent.

Tools 59

Tools Strategy Exceptional Customer Service Customer Service Strategies 59

ShepHyken

JUNE 11, 2023

Each week, I read many customer service and customer experience articles from various resources. B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers.

Customer Service 62

Customer Service B2B B2C Retail 62

Forrester's Customer Insights

OCTOBER 16, 2023

Netflix will report its Q3 2023 earnings on Wednesday. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s […] Expect the company to have made more headway with its password-sharing crackdown. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

Advertising 54

Advertising Report Company B2C 54

Magellan Solutions

AUGUST 23, 2023

Over time, machine learning algorithms allowed for more advanced customer segmentation and personalization. AI gives marketers the ability to: Process vast amounts of data quickly Extract valuable insights Uncover hidden patterns Businesses can understand their target market using AI-driven customer profiles and sentiment analysis.

Tools 98

Tools Marketing Social Media Advertising 98

BirdEye

MAY 3, 2023

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Content marketing It is 2023, and content is definitely still king. Research also tells us that 69.6%

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Gainsight

JANUARY 18, 2024

Focus on customer experience. It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! Organizations have turned to customer experience to stand out.

Touchpoint 52

Touchpoint Advertising Study Customer Journeys 52

BirdEye

NOVEMBER 21, 2023

Marketing for interior designers involves online marketing strategies like social media marketing, networking, and targeted advertising, and offline approaches like networking and attending events. Pro tip: Leverage Birdeye’s business Listing management platform to show up where your customers search 3.

Marketing 111

Marketing Social Media Advertising Tips 111

Retently

OCTOBER 16, 2023

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Net Promoter Score 147

Net Promoter Score Metrics NPS Customer Satisfaction 147

Forrester's Customer Insights

JANUARY 23, 2024

One of our 2024 media and advertising predictions that got left on the “cutting room floor” last August was: Netflix will announce a major live sports deal. Today, in advance of its Q4 2023 earnings release, Netflix announced a 10-year, […] Yes, now I wish we had published that one, because it would have come true.

Sports 37

Sports Advertising Customers 37

Merkle

AUGUST 31, 2022

Despite Google’s latest third-party cookie announcement , delaying deprecation from 2023 to 2024, identity is still the heart of a brand’s ability to deliver great customer experiences in a privacy-safe way. But what are the core capabilities that must be adopted to gain a competitive advantage in the evolving advertising ecosystem?

Competitive Advantage 52

Competitive Advantage Connections Advertising Brands 52

Optimove

AUGUST 31, 2023

Notably, over 70% of consumers place value on personalization when shopping online, as evidenced by findings from our February 2023 Marketing Fatigue Survey and our July 2023 Holiday Shopping Survey. Moreover, 72% consider relevancy to be a crucial factor when assessing offers from brands, with 14% considering it “very important.”

Data 52

Data Marketing Multi-Channel B2C 52

Forrester's Customer Insights

JANUARY 26, 2023

CMOs: You’ve made it to 2023. But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.”

B2C 26

B2C Report Brands Marketing 26

Forrester's Customer Insights

JUNE 29, 2023

I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]

Advertising 26

Advertising Industry B2C B2B 26

Optimove

JANUARY 3, 2023

Hello, 2023! So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. 6 – Go from campaign-led marketing to customer-led marketing. Customer-led marketing has one basic rule: start every marketing action with the customer. Let the countdown begin. #6

B2C 59

B2C Marketing Multi-Channel CRM 59

BirdEye

DECEMBER 28, 2023

billion in 2023 and is forecasted to reach around USD 13 billion by 2032 , growing at a CAGR of 20.8%? This blog covers everything you need about geofencing marketing and how to tap into local customers and establish your authority. This technology allows businesses to send relevant ads to nearby potential customers.

Marketing 59

Marketing Advertising Social Media Tips 59

Forrester's Customer Insights

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 26

B2C Advertising Survey Report 26

BirdEye

AUGUST 7, 2023

But now, most customers start their search online. 13 Auto repair marketing strategies you should check out Strategies to retain existing customers Trends in auto repair marketing in 2023 What are the best platforms for advertising auto repair services? Visibility: Cement your auto repair shop in customers’ minds.

Strategy 52

Strategy Sales Marketing Social Media 52

BirdEye

OCTOBER 30, 2023

Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. Local social media marketing is a digital strategy that leverages social media platforms to target nearby potential customers for local businesses. Do you know why?

Social Media 59

Social Media Marketing Advertising Video 59

Optimove

NOVEMBER 24, 2022

” If you are serious about putting the customer first, then every action your marketing department takes should start with the customer on the right platform and at the right time. And this is how you do it (customer-led marketing, that is). Get those unsubscribed customers back. Acquire higher-value customers.

Social Media 52

Social Media Advertising Marketing Examples 52

ShepHyken

JANUARY 18, 2023

Recently I wrote my annual Forbes article featuring customer service and CX predictions and trends for 2023. The best marketers have realized that personalization is a way to get closer to the customer – or at least make it appear to be so. We’ll use two Nike shoe customers as an example. This also applies to sales.

Advertising 64

Advertising Customer Service Training Customer Service Trends 64

BirdEye

FEBRUARY 27, 2024

To help you step up your strategy, we have compiled a list of the top car dealership advertising ideas. Whether you’re looking to boost brand awareness, fuel customer engagement, or turbocharge car sales , this blog post is the ultimate guide for your dealership brand to succeed in 2024. Why to invest in car dealership advertising?

Advertising 64

Advertising Automotive Social Media Multi-Channel 64

BirdEye

JUNE 20, 2023

Google is becoming a top choice for product searches in 2023. With Google Shopping rapidly increasing in popularity, now is the time to create your product listings on the platform and attract new customers to your business. Use terms that your customers are likely to use when searching for the product you’re selling.

How To 98

How To Guidelines Advertising Ecommerce 98

TechSee

JANUARY 25, 2023

Most field service departments operate in a highly competitive and customer-centric marketplace. Top Field Service Management Influencers in 2023 John Carroll, CEO, Service Council Bob Feiner joined Dell Technologies in 1999 and currently serves as Senior Vice President of Dell EMC’s Global Deployment and Field Services business.

Management 41

Management Automotive Leadership Effort Score 41

Optimove

FEBRUARY 23, 2023

Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. So, we surveyed 450 US consumers in January 2023 about marketing fatigue and bottom line. But most of all, it increases the likelihood of a loyal customer.  Pick yours.

Consumers 52

Consumers Marketing Advertising Brands 52

SurveySparrow

MARCH 19, 2024

Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading. About 68% of customers prefer watching video content to reading articles, and 83% of marketers say videos help with lead generation. Customers buy the “why.”

Video 95

Video Strategy Marketing Social Media 95

Forrester's Customer Insights

JUNE 7, 2023

Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change. A February 2023 IAB Europe report […]

Marketing 26

Marketing Advertising Report Consumers 26

Forrester's Customer Insights

AUGUST 29, 2019

Forrester expects global social advertising spend to reach $165.6 billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend.

Advertising 50

Advertising Social Media Marketing Customers 50

Strativity

JULY 14, 2022

Customers like to “feel and touch our offerings and get that experience.”. High Advertising Costs Are Accelerating Omnichannel Trends. The costs of acquiring customers through internet and social media advertising have soared and are expected to climb through 2023. Brands might even consider partnering products.

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

AWS Machine Learning

DECEMBER 14, 2023

Text-to-image generation is a rapidly growing field of artificial intelligence with applications in a variety of areas, such as media and entertainment, gaming, ecommerce product visualization, advertising and marketing, architectural design and visualization, artistic creations, and medical imaging.

Entertainment 95

Entertainment Guidelines Advertising Resources 95

Retently

MARCH 29, 2023

So how does the world’s NPS leader achieve such a high level of customer satisfaction? From implementing innovative features to perfecting the customer experience, today we’ll share the secret ingredients that make Tesla so special. It reduces distribution costs and provides customers with greater convenience. Remarkably safe.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198