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The ultimate guide to business development in 2023

BirdEye

The following are some of the business development basics and benefits for any company: Customer acquisition and expansion of markets A solid business development strategy is integral to the acquisition and nurturing of new customers. It guides your team with steps and techniques to generate high-value leads that convert to customers.

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Transforming Marketing with AI Tools

Magellan Solutions

Over time, machine learning algorithms allowed for more advanced customer segmentation and personalization. AI gives marketers the ability to: Process vast amounts of data quickly Extract valuable insights Uncover hidden patterns Businesses can understand their target market using AI-driven customer profiles and sentiment analysis.

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8 Metrics Every Online Business Should Monitor

SurveySensum

3. Average Order Value (AOV) The average spending a customer partakes on your website amounts to the Average Order Value (AOV) of your online store. This metric should be monitored regularly because it keeps shifting constantly per customer behavior. This is where customer lifetime value (LTV) comes into play.

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Grow your local business with geofencing marketing

BirdEye

billion in 2023 and is forecasted to reach around USD 13 billion by 2032 , growing at a CAGR of 20.8%? This blog covers everything you need about geofencing marketing and how to tap into local customers and establish your authority. This technology allows businesses to send relevant ads to nearby potential customers.

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Top 11 car dealership advertising ideas for growth in 2024

BirdEye

To help you step up your strategy, we have compiled a list of the top car dealership advertising ideas. Whether you’re looking to boost brand awareness, fuel customer engagement, or turbocharge car sales , this blog post is the ultimate guide for your dealership brand to succeed in 2024. Why to invest in car dealership advertising?

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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

On the one hand, this transition has caused cablecos to steadily lose customers. million customers cancelling their subscriptions during the first quarter of 2021. McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital.

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How to generate mortgage leads in 2023

BirdEye

Buying mortgage leads is expensive and comes without any guarantee that it consists of high-intent customers from your target market. Instead, you can explore other organic channels to find potential customers. It is important for mortgage businesses to find and connect with customers on their preferred social networks.