BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 58

Marketing Advertising Social Media Tips 58

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Customers buy the “why.”

Video 95

Video Strategy Marketing Social Media 95

BirdEye

DECEMBER 21, 2022

billion users by 2023. TikTok saw a whopping $4 billion in advertising revenue in 2021 alone, and that number is expected to triple by 2026. You’ll need to create video content if you want to find success on social media in 2023. Crisis management will be a necessity in 2023. The growth of TikTok is unstoppable.

Social Media 97

Social Media Trends Video Brands 97

Forrester's Customer Insights

APRIL 26, 2024

We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue. Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness.

Advertising 31

Advertising Industry B2C Marketing 31

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

Social Media 58

Social Media Marketing Advertising Video 58

Optimove

JANUARY 3, 2023

Hello, 2023! Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions.

B2C 59

B2C Marketing Multi-Channel CRM 59

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” But now, most customers start their search online. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important?

Strategy 52

Strategy Sales Marketing Social Media 52

BirdEye

SEPTEMBER 13, 2023

Asking your customers a series of testimonial questions is a great way to learn more about their needs, wants, and expectations. More importantly, it will reveal whether your brand, products, and services impact your customers positively. Testimonial questions are a powerful tool that allows you to gauge the value of your brand.

Video 58

Video Brands Survey Feedback 58

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers. However, challenges persist.

Data 52

Data Marketing Multi-Channel B2C 52

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? They constantly test various acquisition methods looking for efficient growth.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Forrester's Customer Insights

SEPTEMBER 20, 2023

We made bold calls for 2023. Discover the accuracy of Forrester's Predictions 2023. Did they come true? And get a first peek at what we'll cover in our 2024 predictions.

Advertising 54

Advertising B2B Marketing Customer Experience 54

BirdEye

APRIL 19, 2023

Your business should fill an area of the market that’s lacking. You can start with small business ideas from home and build up as you gain more customers and revenue. Best small business ideas for 2023 Now that you have an idea of how to start a small business, it’s time for the fun part, figuring out what business to start.

Social Media 97

Social Media Consulting Ecommerce Financial 97

BirdEye

AUGUST 31, 2023

The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Social media platforms like Facebook and Instagram are turning into discovery channels for customers looking to shop from local businesses. Facebook Shops allow customers to peruse your offerings without leaving the platform.

Social Media 58

Social Media e-support Advertising Comparison 58

BirdEye

MAY 9, 2023

One of the best methods to ensure your customers can easily promote your business is to create an incentivized referral card program. Referral cars are similar to business cards your customers can carry around if they want to talk about your business to friends and family. They share your business information with your customers.

Rewards Programs 98

Rewards Programs Fashion Social Media Tools 98

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 63

Marketing Strategy Social Media Multi-Channel 63

Optimove

FEBRUARY 23, 2023

If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. So, we surveyed 450 US consumers in January 2023 about marketing fatigue and bottom line.  Pick yours.

Consumers 52

Consumers Marketing Advertising Brands 52

Ecrion

JANUARY 16, 2020

This number is expected to increase to over 347 emails each day in 2023. EDM marketing is one of the best ways to reach potential customers. Email should be a focal point of any modern marketing campaign because of it’s potential to reach an enormous audience. What is EDM Marketing? And which is better?

Marketing 81

Marketing Social Media Advertising Case Study 81

SurveySensum

OCTOBER 23, 2023

GetFeedback is a customer feedback platform that empowers businesses to capture real-time data from customers at different touch points of the customer journey. The tool provides several exciting features, like survey customization, a gamified user interface, feedback segmentation, custom reports, and many more.

NPS 52

NPS Multi-Channel Survey Feedback 52

CSM Magazine

FEBRUARY 2, 2024

The reason most organizations deliver poor or mediocre customer service is that they don’t understand the power of a customer service strategy. Strategy is a powerful tool you can use to gain market share and market dominance. John Tschohl of the Service Quality Institute, explains.

Tools 59

Tools Strategy Exceptional Customer Service Customer Service Strategies 59

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

ShepHyken

JUNE 11, 2023

Each week, I read many customer service and customer experience articles from various resources. B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers.

Customer Service 62

Customer Service B2B B2C Retail 62

Forrester's Customer Insights

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 26

Marketing Advertising Report Consumers 26

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. Focus on customer experience. Organizations have turned to customer experience to stand out. ” What’s Customer Experience (CX)?

Touchpoint 52

Touchpoint Advertising Study Customer Journeys 52

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

Social Media 260

Social Media Marketing Advertising Feedback 260

Forrester's Customer Insights

OCTOBER 16, 2023

Netflix will report its Q3 2023 earnings on Wednesday. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s […] Expect the company to have made more headway with its password-sharing crackdown. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

Advertising 54

Advertising Report Company B2C 54

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 64

Trends Marketing Social Media Analytics 64

Forrester's Customer Insights

JANUARY 26, 2023

CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.”

B2C 26

B2C Report Brands Marketing 26

Forrester's Customer Insights

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 26

B2C Advertising Survey Report 26

Optimove

NOVEMBER 24, 2022

” If you are serious about putting the customer first, then every action your marketing department takes should start with the customer on the right platform and at the right time. And this is how you do it (customer-led marketing, that is). Get those unsubscribed customers back. Examples and benefits?

Social Media 52

Social Media Advertising Marketing Examples 52

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. This huge success actually shows us the big picture of how markets work. So how does the world’s NPS leader achieve such a high level of customer satisfaction? Battery charging.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Forrester's Customer Insights

JUNE 29, 2023

I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]

Advertising 26

Advertising Industry B2C B2B 26

ShepHyken

JANUARY 18, 2023

Recently I wrote my annual Forbes article featuring customer service and CX predictions and trends for 2023. The best marketers have realized that personalization is a way to get closer to the customer – or at least make it appear to be so. We’ll use two Nike shoe customers as an example.

Advertising 64

Advertising Customer Service Training Customer Service Trends 64

BirdEye

FEBRUARY 27, 2024

To compete in this complex market and capture audience attention, dealership brands must put their best foot forward. To help you step up your strategy, we have compiled a list of the top car dealership advertising ideas. Table of contents What is car dealership advertising? Why to invest in car dealership advertising?

Advertising 63

Advertising Automotive Social Media Multi-Channel 63

TechSee

JANUARY 25, 2023

Most field service departments operate in a highly competitive and customer-centric marketplace. Top Field Service Management Influencers in 2023 John Carroll, CEO, Service Council Bob Feiner joined Dell Technologies in 1999 and currently serves as Senior Vice President of Dell EMC’s Global Deployment and Field Services business.

Management 41

Management Automotive Leadership Effort Score 41

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. billion in 2030.

Technology 59

Technology Tourism Travel Entertainment 59

BirdEye

JUNE 20, 2023

Google is becoming a top choice for product searches in 2023. With Google Shopping rapidly increasing in popularity, now is the time to create your product listings on the platform and attract new customers to your business. Use terms that your customers are likely to use when searching for the product you’re selling.

How To 98

How To Guidelines Advertising Ecommerce 98