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CX Prediction 2022.5 — B2B Becomes More like B2C

SurveyGizmo

We were living B2C lives where purchases were only a click away. The bar has been raised for customer experience teams and how they develop relationships with consumers. Self-serve options, common in B2C e-commerce, have grown for business buyers too. What Do B2B Consumers Want? This personalization is different.

B2C 98
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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85
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4 Stats that Show How Universities Can Increase Enrollment 

Comm100

from 2020 to 2022. This means catering to student behaviors and providing a customer experience matching the one they get from their favourite B2C brands. Growing up surrounded by tech, today’s students expect immediate support, and not just from their favorite B2C brands – but from their universities or colleges too.

Chatbots 217
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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester's Customer Insights

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail.

B2C 46
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Live Chat Statistics 2020: Trends and Insights

Magellan Solutions

This support channel started as an alternative to email and phone call, but as time passes by, live chat statistics 2020 shows that it is one of the preferred communication channels of customers today. With this, we looked into different resources to find out how live chat is accepted from the perspective of both businesses and consumers.

Trends 52
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B2B Content Marketing Statistics from 2020

DemandJump

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend to be heavily relationship-based. They also focus on regular communication and rely on finding your niche.

B2B 88
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What’s Everyone Talking About in Customer Experience Today?

BlueOcean

Because Amazon is such an industry monolith, it’s incredibly rare to find consumers who aren’t familiar with the Amazon standard of customer experience. In particular, we were interested to see that in 2020, text analytics accounted for 41% revenue share. Read more > The Amazonizing of Customer Experience.