NetBase

MAY 13, 2020

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. At least as far as consumer perception goes. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience. Here’s why.

B2C 98

B2C B2B Brands Trends 98

Forrester's Customer Insights

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 44

B2C Marketing Survey Consumers 44

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85

B2C B2B Marketing eBook 85

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Key takeaways: Consumers are subjected to marketing fatigue across industries. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

Consumers 64

Consumers Survey Brands Marketing 64

Experience Investigators by 360Connext

JUNE 25, 2019

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. It’s totally different than B2C! B2B relationships with customers are often MORE personal than those in B2C. How do any of the CX ideas you discuss apply to us?

B2C 137

B2C B2B Customer Experience Culture 137

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. Large, medium, and small enterprises included.

B2C 59

B2C Marketing Multi-Channel CRM 59

PeopleMetrics

JUNE 4, 2019

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.

B2C 122

B2C B2B CEM Airlines 122

Oracle

MARCH 28, 2019

What is B2C? The business-to-consumer landscape is constantly shifting, especially as new technologies appear that make it easier, faster, and more effective to sell directly to buyers. Check out these 3 ways B2C is changing along with the buying habits of the modern consumer, and how technology is helping keep the pace.

B2C 73

B2C Consumers Retail Ecommerce 73

InMoment XI

JULY 20, 2022

1: The Future Role of Consumer Trust. It is evident in both b2b and b2c products and services, everywhere around the globe. Though this has been slower to develop on the employee side, changes in consumer and marketing dynamics have resulted in significantly increased focus on how emotions shape, and are shaped by, experience.

Brands 493

Brands B2C B2B Financial 493

ReviewTrackers

JULY 2, 2018

These six strategies will help B2C companies who are just getting started with local SEO. Optimizing for local is so extremely important for B2C companies. In fact, 4 out out of five consumers use online search to find local information—meaning you could be missing out on 80 percent of your target customers.

B2C 168

B2C Strategy Company How To 168

Forrester's Customer Insights

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumers 33

Consumers B2C How To Customers 33

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one. Read the full report here.

B2C 52

B2C Survey Multi-Channel Marketing 52

Magellan Solutions

JUNE 26, 2021

Here are some B2C Lead Generation Agency strategies you ought to know. B2C (Business to Customer) is the process of selling to individual consumers. That is why in this article, we’ll go over the top B2C lead generation tactics to help you and your BPO partner to produce more qualified leads. Content Marketing.

B2C 52

B2C Strategy Social Media Advertising 52

Magellan Solutions

FEBRUARY 5, 2021

How do b2b and b2c lead generation strategies differ? Lead generation is the process of attracting potential consumers or clients. This is because purchasing for a business is slower than that of a consumer. B2C Lead Generation: B2C businesses communicate differently than a B2B firm. . Where do customers click?

B2C 52

B2C Company Social Media B2B 52

Forrester's Customer Insights

AUGUST 2, 2023

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 26

B2C Marketing Touchpoint Consumers 26

Feedbackly

NOVEMBER 17, 2020

For businesses, every purchase is a vote from their customers, endorsing their brand and products. Therefore, customers have always been and will always be.

B2C 98

B2C Consumers Brands Customers 98

Magellan Solutions

SEPTEMBER 13, 2020

However, catering to modern consumers has never been that easy. B2C lead generation ideas have to be personalized, innovative and focused on providing value to customers. Proven B2C Lead Generation Ideas and Strategies You Must Try. Most businesses fail to come up with up-to-date b2c lead generation ideas.

B2C 52

B2C Strategy Social Media Ecommerce 52

Forrester's Customer Insights

FEBRUARY 21, 2024

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumers 56

Consumers Tools B2C Marketing 56

Forrester's Customer Insights

FEBRUARY 20, 2024

For the past few years, four forces – consumers’ dissatisfaction with invasive audience targeting, browser and operating system restrictions, legislators and de facto regulators like Apple limiting consumers’ trackability, and advertisers’ ceding control to walled gardens […]

B2C 54

B2C Survey Marketing Advertising 54

Oracle

SEPTEMBER 10, 2019

Comparing B2B vs B2C online sales and marketing can at first seem merely like a difference in scale. What are the most important differences between B2B and B2C? Defining both B2B and B2C is fairly self-explanatory, but the mechanisms behind how each operates adds further understanding to their respective roles in online commerce.

B2C 64

B2C B2B Sales Ecommerce 64

Forrester's Customer Insights

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

Consumers 48

Consumers B2C Culture Brands 48

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. . […]. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive.

Loyalty Programs 66

Loyalty Programs B2C B2B Loyalty 66

InMoment XI

OCTOBER 10, 2022

Source: White House Office of Consumer Affairs via Help Scout ) 95% of customers share bad experiences with others. Source: Zendesk ) 55% of consumers have intended to make a purchase, but backed out because of poor customer service. Source: Zendesk ). The Power of a Good Customer Experience. Source: CheckMarket ).

Net Promoter Score 490

Net Promoter Score Survey NPS B2C 490

Forrester's Customer Insights

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumers 66

Consumers B2C B2B Trends 66

Storyminers

JULY 29, 2016

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . It feels impersonal and leaves an impression on the consumer that they are only data.

B2C 124

B2C Customer Retention Strategy Brands 124

CSM Magazine

JUNE 16, 2023

From the quality of the products to the price points, the accessibility of a service to the consistency of what the consumer may receive, among many other things, people will often take time to make a decision and then stick with it.

Consumers 52

Consumers Customer Service Customer Service Representative Customer Retention 52

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 54

Consumers Brands Strategy Data 54

Magellan Solutions

APRIL 19, 2017

With an ever-increasing population of buyers and consumers, one may think generating qualified leads is an easy task. But owing to the gradually fierce competition and the overwhelming information and distraction vying for your consumers’ attention, business owners and marketers have a task that seems insurmountable.

B2C 61

B2C Strategy Social Media Consumers 61

Forrester's Customer Insights

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 58

B2C Consumers Meeting Customer Relationship Management 58

Customer Bliss

AUGUST 22, 2019

As a CX practitioner, I continue to see how technology ushers in disruptions across retail and other B2C service industries, but I want you to remember that customer behavior is the actual impetus for these disruptions. Consumers want options and convenience, and as providers, you have to step up to the challenge to provide this for them.

Consumers 120

Consumers B2C Case Study Retail 120

Heart of the Customer

AUGUST 15, 2016

Serving consumers is different than serving businesses.  I’ve seen real challenges in the past when leaders move from B2B to B2C (or vice-versa). Here are four steps to help you get started creating a better B2C customer experience. It’s not harder or easier – just different.  Know your customer experience (CX) goal.

B2C 60

B2C Customer Experience B2B Consumers 60

Forrester's Customer Insights

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumers 53

Consumers Groups B2C Trends 53

DemandJump

DECEMBER 5, 2023

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. One of the main differences in B2B sales, for example, is they tend to be heavily relationship-based between the product or service provider and the customer.

B2B 98

B2B Marketing B2C Meeting 98

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Most likely, it’s B2C.

Customer Service 58

Customer Service B2C B2B Travel 58

Kerry Bodine

OCTOBER 20, 2021

We find this simple, yet powerful chain of events in both business-to-consumer (B2C) organizations — like hotels and retailers — and in business-to-business (B2B) organizations — like consulting firms and enterprise software developers. Add that into your CX business case, and you’ll soon be on the superhighway to success.

Customer Experience 227

Customer Experience B2C Hotels B2B 227

Forrester's Customer Insights

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumers 54

Consumers Retail Survey Report 54

NetBase

JULY 23, 2020

There’s a disconnect when comparing consumer reports and surveys against consumer sentiment. B2C response rates are ~12% lower than B2B surveys. Consumers can visit Consumer Reports, amongst many other places, to view (and review) how a product is rated and how it performs based off customer reviews.

Consumers 52

Consumers Survey B2C Social Media 52