5 Steps Toward a Successful Self-Service Strategy
TechSee
OCTOBER 29, 2019
In fact, Gartner predicts that by 2020, 10% of initial B2C interactions will be virtual, up from less than 1% in 2019. Yes, it allowed customers to avoid checkout lines, but it seems the company failed to consider the significance of customer effort. For some, even pumping their own gas is too much effort.
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