NetBase

APRIL 18, 2019

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. Even if you don’t believe climate change is affecting the planet – or that it’s even a thing – Earth Day offers a huge opportunity for brands to be part of the conversation.

Analytics 61

Analytics Brands Analysis Course 61

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth. Pool parties.

Brands 95

Brands Marketing Travel Advertising 95

Eptica

DECEMBER 11, 2019

Date: Wednesday, December 11, 2019 Author: Pauline Ashenden - Marketing Manager Taking stock of customer service in 2019. Published on: December 11, 2019. Author: Pauline Ashenden - Marketing Manager As the end of the year approaches, now is the perfect time to evaluate how the customer service sector has performed in 2019.

Self Service 75

Self Service Customer Service Social Media NPS 75

NetBase

SEPTEMBER 24, 2019

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. Which global beauty brands were included? And how you can too. Shouldn’t it be?

Social Media 40

Social Media Report Industry Brands 40

Eptica

APRIL 12, 2019

Date: Friday, April 12, 2019 Author: Pauline Ashenden - Marketing Manager Analyzing CX sentiment in 2019. Published on: April 12, 2019. Overall, performance has declined over the course of the last six months – the third successive drop in the figures. Share this page on: Tweet.

Conference 76

Conference Self Service Fashion Ecommerce 76

SurveySparrow

OCTOBER 10, 2019

Dreamforce 2019 is round the corner and we can’t keep calm! Here’s an article that has the answers to all your questions concerning Dreamforce 2019. Here’s an article that has the answers to all your questions concerning Dreamforce 2019. Our team from SurveySparrow will be present at Dreamforce 2019! Yes, we do too!

Conference 73

Conference Course Hotels Innovation 73

ShepHyken

AUGUST 19, 2019

(ClickZ) Customer service provider Simplr has released a new report on the most common customer service pitfalls among eCommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019. Of course, you want that experience to be good!

Customer Service 118

Customer Service Leadership Ecommerce Culture 118

Oracle

FEBRUARY 19, 2019

And as we head into 2019, trust is at an all-time low. The 2018 study found pervasive global mistrust in four of our major cultural institutions – government, media, NGOs, and of course, business. The sharpest decline was right here in the US, as 42% of buyers reported not knowing which brands they could trust.

B2B 96

B2B How To Loyalty Survey 96

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. What netnography in 2019 offers is more than a buyer persona based on demographics and assumptions. Some segments may be “ruled” by less prominent subjects – or by many people together sharing the same brand love. Here’s how.

Engagement 71

Engagement Entertainment Sports Social Media 71

Lithium

DECEMBER 28, 2020

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? The agent also gives her links to learn more on the brand’s online community.

Omni-Channel 52

Omni-Channel Engagement Social Media Roadmap 52

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. Here’s how it looks: And here’s how it works: Users create a screenname, and are guided to use something that is not identifiable as them (unless they’re a brand, more on that next).

Analytics 76

Analytics Marketing Sports Groups 76

NetBase

NOVEMBER 14, 2018

For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready for a bold, successful 2019. Social sentiment surrounding your brand, and what’s driving it. This is a great habit to establish for 2019.

Analytics 72

Analytics Social Media Net Promoter Score Analysis 72

Interactions

DECEMBER 18, 2019

Of course, cell phones 10 years ago were ubiquitous. Which takes us to 2019, which was a big step forward from what we saw in 2010. To reflect on this past year and change our focus to the next 10, we gathered Interactions experts to give their take on what the biggest trends of 2019 were: Voice is Back Baby .

Trends 62

Trends Customer Experience Chatbots Contact Center 62

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. Gamers, team owners and others have become stars in their own right and many smart brands have leveraged their influence in the industry to create corporate sponsorships.

Brands 67

Brands Sports Social Media Banking 67

NetBase

JUNE 25, 2020

Ignorance of what’s happening and being said about your brand online, is no excuse. Brands must monitor social conversation or face harsh consequences. If you’re not online monitoring brand mentions, what are you doing that’s more important? Mentions that no brand should ever miss. Brands can’t leave it all to chance.

Brands 98

Brands Social Media Analysis Metrics 98

transcosmos Information Systems

JANUARY 21, 2019

Meanwhile, 70% of unsatisfied customers whose problems are resolved are eager to do business with the brand again. These channels have become critical outlets for building customer relationships, prospecting potential clients, and protecting brand image. Recommended course: Learn Social Psychology from Udemy. Creativity.

Customer Service 48

Customer Service Course Exercises Social Media 48

NetBase

DECEMBER 3, 2019

Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. Why, then, are brands failing to make the most of this insight? And what can brands do to change this dynamic? The 2019 Consumer Experience Analytics Report: EMEA has answers! CX Business Priorities Brands Miss.

Report 52

Report Analytics Entertainment Survey 52

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. Getting just 1 in 3 to buy with you again, and you will already leap your brand into profitability (by increasing your average customer lifetime value 33% from $0.9

Brands 52

Brands Fashion CRM ROI 52

NetBase

JANUARY 4, 2019

Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. Instagram is clearly the most important channel for brands to engage with consumers.

Marketing 80

Marketing Social Media Consumers Brands 80

Peter Lavers

FEBRUARY 21, 2019

What were the key themes coming out of my coverage of February’s IBM’s showcase global conference Think 2019 in San Francisco? I was delighted to be invited by IBM Watson to Think 2019 in my role as an IBM Futurist. Disregarding the obvious IBM and sector-related hashtags (#Think2019 appeared in them all!), DataScience.

Conference 66

Conference Leadership Culture Customer Centricity 66

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. How top brands use influencer analysis to power competitive intelligence. It depends on who you ask. Are they correct?

eBook 55

eBook Marketing Comparison Analysis 55

ShepHyken

NOVEMBER 18, 2019

Consumers And Brands Disagree On Customer Experience, Poll Finds by Ray Schultz. MediaPost) Consumers and brands are on a collision course over what makes a good customer experience. People are drawn to brands that can connect with them on an emotional level. My Comment: Are you ready for a reality check?

Customer Service 73

Customer Service Ecommerce Retail Tips 73

CX Accelerator

MAY 25, 2022

While not every support team has an email address, nor am I saying it is a requirement for every company depending on your customer needs, I have been tasked with creating the support email address in my job for a new brand. She was the 2019/2020 recipient of the CloudCherry CX Influencer Award and is an ICMI Top 25 Thought Leader.

Self Service 316

Self Service Social Media Knowledge Base Contact Center 316

NetBase

MARCH 10, 2020

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. Customer care is a must, of course – but it’s pretty boring to talk about. When we see next generation AI helping brands predict trends, things get spicy. In 2019, there was a $166.2M

Trends 56

Trends Brands Ecommerce Automotive 56

Chadwick Martin Bailey

APRIL 5, 2019

Joel Benenson spoke on how the rules from the political war room can also be applicable to brands. He went on to say that for politics and for brands, our greatest strength is usually our greatest weakness. Winning brands and winning leaders define winning on our terms; and we know the voters we need to win. Considerate.

Conference 65

Conference Social Media Entertainment Case Study 65

ChurnZero

DECEMBER 27, 2019

For starters, Google released their Year in Search 2019 findings with our favorite fictional babies, Baby Yoda and Baby Shark, topping the “Babies” search categor y, ahead of the real-life Royal Baby who took the numb er three spot. That’s 2019 for you. . Top 10 Blog Posts from 2019 . 2019 is almost a wrap.

e-support 64

e-support eBook Chief Customer Officer B2B 64

NetBase

FEBRUARY 7, 2019

There are many places your brand could be creating a presence for itself online right now, and one that you just cannot ignore is (you guessed it) Instagram. The engagement that savvy brands are experiencing on this platform is nothing short of stunning. Why authenticity is the most important thing your brand can offer.

eBook 56

eBook Strategy Analytics Brands 56

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. How top brands use influencer analysis to power competitive intelligence. It depends on who you ask. Are they correct?

Marketing 40

Marketing eBook Comparison Analysis 40

CloudCherry

FEBRUARY 6, 2020

Murphy Fraser is the Client Success Manager at Skillshare for Teams, an ICMI Top 50 Thought Leader & Featured Contributor, a recent top 12 Finalist in CloudCherry’s 2019-2020 CX Championship, and my honored guest on this week’s ‘The Sweets of CX’. And, of course I had to ask: which company has wowed our Expert with their exceptional CX?

Contact Center 195

Contact Center Customer Centricity Tips Course 195

C Space

MAY 26, 2020

The Brand Move Roundup – May 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Instead, the brand will show “seasonless” collections twice a year.

Brands 52

Brands Fashion Travel Course 52

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Retail 52

NetBase

JULY 3, 2019

We’re here to help with nine niche audiences that social analytics reveals for brands and agencies – an ‘off the beaten path’ collection to inspire exploration, ideation, and (very likely) category domination! Monitoring trends to latch on to relevant happenings that can skyrocket brand awareness. Let’s check ‘em out! Adventurers.

Analytics 49

Analytics Brands Trends Ecommerce 49

Lithium

SEPTEMBER 13, 2019

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? The agent also gives her links to learn more on the brand’s online community.

Omni-Channel 40

Omni-Channel Engagement Social Media Roadmap 40

Lithium

SEPTEMBER 13, 2019

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? The agent also gives her links to learn more on the brand’s online community.

Omni-Channel 40

Omni-Channel Engagement Social Media Roadmap 40

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media Tips Banking Sports 62

NetBase

JANUARY 17, 2019

Did your brand miss out last year? Whatever the answer, brands who’ve been on either side of the coin quickly learn that luck isn’t a reliable tool in business. Just because something is trending doesn’t mean it’s right for your brand. It depends on the brand, and the use case – naturally. Don’t Rely on Luck.

Brands 49

Brands Trends Course Analytics 49