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Why customer experience matters now more than ever

Maru Group

In the wake of the Autumn statement, consumer’s confidence in their personal finances remains low as just 1 in 4 (26%) feel that their own economic situation has improved in 2018. 2018 has been a difficult year for consumer businesses – especially in the retail market where store closures and restructures have almost become the norm.

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How good is the digital customer experience from travel brands?

Eptica

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Published on: April 18, 2018. So, how are UK travel companies doing in terms of online customer experience? One airline answered on Twitter in 23 minutes, but took over 4 days to answer the same query on email!

Travel 49
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My Customer Experience on My Way to Oracle Modern CX 2018

Oracle

On Monday, I started my journey from New York City to Chicago for Oracle Modern Customer Experience 2018. Interestingly enough, throughout my travels, I encountered a number of customer experiences that I felt went above and beyond. Stay tuned for more insights from the SmarterCX team at Modern Customer Experience 2018!

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5 Trends Set to Define Next Generation Customer Experience in 2019

TechSee

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Three key drivers are at the core of this.

Trends 173
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Power up your digital marketing: The game-changing guide

BirdEye

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Messaging: B2B messaging highlights factors like cost-effectiveness, ROI, and problem-solving, while B2C messaging focuses on personal benefits like time-saving and lifestyle appeal.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. This undermines loyalty; it’s a strategy that sank Plenti – American Express’s attempt at a coalition – in 2018.

Loyalty 59
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Meet the 2019 Markie Awards Finalists

Oracle

Flight Centre Travel Group. “The Upshot Award for Best Demonstrated ROI in Marketing” Finalists. “The Upshot Award for Best Demonstrated ROI in Sales and Service” Finalists. Header image is from the 2018 Markie Awards ceremony. The Vermont Country Store. Things Remembered. Clarivate Analytics.