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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Creating shared value is essential for developing an authentic brand and truly connecting with customers.

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3 Brands Using Emotion to Build Customer Loyalty This Holiday Season

Oracle

This 2019 holiday shopping season, brands are tapping into the power of emotion to connect with customers and build customer loyalty. Here are 3 examples of companies that are harnessing the power of emotion and storytelling to boost customer loyalty this holiday season. John Lewis.

Loyalty 55
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. The reward for purpose-driven brands?

B2B 122
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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98
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14 Articles to Help You Deliver Flawless Customer Experiences in 2017

Kayako

It’s easy to rush into 2017 without appreciating the good parts of 2016: there is now a lot of great content out there that supports you, the customer advocating superhero! And celebrate how good service experiences will keep customers happy, improve loyalty and grow our business. What do Kayako’s founders recommend? .

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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104
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2017 Customer Experience Resolutions

ClearAction

2017 Customer Experience Resolutions Lynn Hunsaker. What’s new in 2017 customer experience management? Customer Loyalty/Retention — resolve to earn trust. Match brand promises with brand realities: communicate what’s actually delivered. Adjust policies in customers’ favor.